Sounds Profitable29 Sep 2023

Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More

Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Spotify Announces Voice Translation https://newsroom.spotify.com/2023-09-25/ai-voice-translation-pilot-lex-fridman-dax-shepard-steven-bartlett/Hispanic Audiences Love Audio, But Spanish Less of a Factor https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastGetting “Dabblers” to Embrace Podcasting https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastQuick Hits: SXSW x Podcasting by Bryan Barletta. Bryan announces the Sounds Profitable Business of Podcasting event on March 9th, 2023, inside SXSW. Tell Me a Story: What Podcast Format Works Best for Brands? By Annalise Nielsen. Pacific Content and Signal Hill Insights team up to examine what kinds of branded content have the best impact. Spoiler alert: edited narratives cause more brand lift than unedited chat-casts. How the industry can support Queer podcasting by Reem Makari. PodPod offers an extensive look into how the industry can meaningfully support queer podcasting.Realm Acquires Lipstick & Vinyl Podcast Network. The acquisition joins Realm’s 6,000+ hours of content with Lipstick & Vinyl’s slate of popular unscripted podcasts targeting women in the 20s and 30s. AdLarge Partners With Barometer to Uphold Brand Safety & Suitability. The partnership will enable AdLarge to monitor their podcast portfolio with Barometer’s AI-powered brand safety and suitability platform. Google Podcasts to shut down in 2024 with listeners migrated to YouTube Music by Sarah Perez. Next year Google Podcasts will join Stitcher in the big podcast app farm in the sky as it’s retired to incorporate all Google audio services into YouTube Music.

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Episoder(971)

Keeping Podcasts Mobile, Patreon's Public RSS Feeds, & More

Today in the business of podcasting: "creator fade" is a problem for podcasting, avoiding video super-serving, Acast and Little Dot Studios team up for YouTube managed campaigns, and iHeartMedia launc...

5 Des 202510min

Global Podcast Advertising Report, Creators Leaving Podcasting, & More

Today in the business of podcasting: 1/3rd of creators who try making podcasts leave the medium entirely, new Global Podcast Advertising Compass study, and the advertising industry looks forward to 20...

4 Des 20255min

Gen Z's News Problem, Advantages of Audio Podcasting, & More

Today in the business of podcasting: Gen Z has a news trust problem, video podcasters might be missing the advantages of audio, and podcast ad loads.Find links to every article covered by heading to t...

3 Des 20257min

Forget Podfade - Let’s Talk About Creator Fade

Sign up for How (and Why) to Budget for Podcast Awards in 2026Churn is part of podcasting, but The Creators 2025 finds some creators are quitting more than just individual podcasts.Written and narrate...

3 Des 20255min

Acast UK Launches YouTube Program, Audio's Long Tail, & More

Today in the business of podcasting: The Podcast Show returns to London in Q1 2026, Acast and Little Dot Studios launch managed campaigns for YouTube podcasters in the UK, a look at opportunities for ...

2 Des 20257min

Public RSS on Patreon, LATAM Podcasting Report, & More

Today in the business of podcasting: the Podglomerate x Sounds Profitable webinar about budgeting for podcast awards submissions is next Wednesday, Triton Digital announces their 2025 LATAM Audio Insi...

1 Des 20257min

Podcasting's No Longer a Side Gig, Premium Merch Possibilities, & More

Today in the business of podcasting: upcoming webinars from Sounds Profitable, an influencer is ending her 5-figures-a-year podcast, a Bloomberg report on the companies advertising on conservative pod...

25 Nov 20257min

Creator Ad Spend ⬆️ 26%, Amazon on Audio's Omnichannel Power, & More

Today in the business of podcasting: new IAB report on the creator economy, closing the sound gap, and how journalists can maximize connection with podcasting.. Find links to every article covered by ...

24 Nov 20255min