Sounds Profitable29 Sep 2023

Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More

Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Spotify Announces Voice Translation https://newsroom.spotify.com/2023-09-25/ai-voice-translation-pilot-lex-fridman-dax-shepard-steven-bartlett/Hispanic Audiences Love Audio, But Spanish Less of a Factor https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastGetting “Dabblers” to Embrace Podcasting https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastQuick Hits: SXSW x Podcasting by Bryan Barletta. Bryan announces the Sounds Profitable Business of Podcasting event on March 9th, 2023, inside SXSW. Tell Me a Story: What Podcast Format Works Best for Brands? By Annalise Nielsen. Pacific Content and Signal Hill Insights team up to examine what kinds of branded content have the best impact. Spoiler alert: edited narratives cause more brand lift than unedited chat-casts. How the industry can support Queer podcasting by Reem Makari. PodPod offers an extensive look into how the industry can meaningfully support queer podcasting.Realm Acquires Lipstick & Vinyl Podcast Network. The acquisition joins Realm’s 6,000+ hours of content with Lipstick & Vinyl’s slate of popular unscripted podcasts targeting women in the 20s and 30s. AdLarge Partners With Barometer to Uphold Brand Safety & Suitability. The partnership will enable AdLarge to monitor their podcast portfolio with Barometer’s AI-powered brand safety and suitability platform. Google Podcasts to shut down in 2024 with listeners migrated to YouTube Music by Sarah Perez. Next year Google Podcasts will join Stitcher in the big podcast app farm in the sky as it’s retired to incorporate all Google audio services into YouTube Music.

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Episoder(971)

Audiences Listen on YouTube, Chartable's End-Date, & More

This week in the business of podcasting: The Emmys recognizing YouTube video podcasts as talk shows might save the Talk Show category, Tom Webster debuts data from The Podcast Landscape 2025, Chartabl...

29 Aug 20257min

Chartable's Official Sundown, YouTube Hype Goes Global, & More

Today in the business of podcasting: Chartable has a death-date, two surprising facts about platform consumption, Australia has a new advertising benchmark study, YouTube takes Hype global, and a look...

28 Aug 20257min

Swift Podcast Sets Record, Trade Desk Redefines SSP, & More

Today in the business of podcasting: The Trade Desk redefines SSPs as resellers, an interview with Ozen.fm co-founder Rodrigo Tigre, Taylor Swift set a Guinness World Record with her podcast album deb...

27 Aug 20255min

Spotify Adds Chat, YouTube's New LLM Filter, & More

Essential news for today in the business of podcasting: YouTube has been quietly sharpening contrast on random YouTube Shorts, Spotify launches an in-app messaging feature, Acast launches Ads Academy,...

26 Aug 20256min

Increasing Subscription Prices, YouTube Potential @ the Emmys, & More

Today in the business of podcasting: Spotify's increasing Premium rate, the changing landscape of paid search placement, YouTube podcast elegibility would be a ticket to rejuvinating talk show award c...

25 Aug 20256min

News Podcast Audience Grows, Sounds Profitable's Future, & More

This week in the business of podcasting: Sounds Profitable merges with Podcast Movement, podcast audiences want choice, a look at news podcast listener demographic changes, YouTube is making it easier...

22 Aug 202512min

Video in Open Podcasting, Audiences Love Choice, & More

Today in the business of podcasting: The Podcast Standards Project shows how video can easily become a part of open RSS podcasting, Tom Webster debuts new audience data at Podcast Movement, and Signal...

20 Aug 20255min

YouTube Shorts Collabs Upgraded, Spotify’s Q2 Report, & More

Today in the business of podcasting: What likely depressed Spotify's ad business this past quarter, YouTube adds a collaborator-focused update to Shorts ads, and Wondercraft has a new conversation-bas...

19 Aug 20254min