Sounds Profitable29 Sep 2023

Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More

Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Spotify Announces Voice Translation https://newsroom.spotify.com/2023-09-25/ai-voice-translation-pilot-lex-fridman-dax-shepard-steven-bartlett/Hispanic Audiences Love Audio, But Spanish Less of a Factor https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastGetting “Dabblers” to Embrace Podcasting https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastQuick Hits: SXSW x Podcasting by Bryan Barletta. Bryan announces the Sounds Profitable Business of Podcasting event on March 9th, 2023, inside SXSW. Tell Me a Story: What Podcast Format Works Best for Brands? By Annalise Nielsen. Pacific Content and Signal Hill Insights team up to examine what kinds of branded content have the best impact. Spoiler alert: edited narratives cause more brand lift than unedited chat-casts. How the industry can support Queer podcasting by Reem Makari. PodPod offers an extensive look into how the industry can meaningfully support queer podcasting.Realm Acquires Lipstick & Vinyl Podcast Network. The acquisition joins Realm’s 6,000+ hours of content with Lipstick & Vinyl’s slate of popular unscripted podcasts targeting women in the 20s and 30s. AdLarge Partners With Barometer to Uphold Brand Safety & Suitability. The partnership will enable AdLarge to monitor their podcast portfolio with Barometer’s AI-powered brand safety and suitability platform. Google Podcasts to shut down in 2024 with listeners migrated to YouTube Music by Sarah Perez. Next year Google Podcasts will join Stitcher in the big podcast app farm in the sky as it’s retired to incorporate all Google audio services into YouTube Music.

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Episoder(972)

Amazon Restructures Wondery, Spotify Launches Audiobooks Plus, & More

This week in the business of podcasting: Amazon announces restructuring of Wondery, Spotify adds Audiobooks Plus add-on to US market, a look at podcasting's ability to plus-up social media ad buys, an...

8 Aug 20259min

Apple's Best Podcasts of '25 (So Far), Audioboom's Video Boom, & More

Today in the business of podcasting: Tom Webster on how podcasts compliment social media marketing campaigns, video podcasting grows at Audioboom, and industry responses to Wondery's restructuring. Fi...

7 Aug 20256min

Audiobooks+ Arrives in US, Von Interviews Cartoon, & More

Today in the business of podcasting: a reminder of the Sounds Profitable job board, Spotify launches Audiobooks Plus in the US, Theo Von interviews Hank Hill, and podcast advertising's ability to driv...

6 Aug 20255min

From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social Campaigns

New data from Sounds Profitable about how podcasts influence action could also suggest a symbiotic relationship with social media. Written and narrated by Tom Webster Edited by Bryan Barletta and Gavi...

6 Aug 20259min

Ofcom Podcast Listenership, Spotify's Price Increase, & More

Today in the business of podcasting: Ofcom has new UK listenership numbers, Spotify is raising its price in overseas markets, reactions to Bloomberg's Wondery closure article, and Xiaomi unveils new o...

5 Aug 20256min

Wondery to Fold into Audible, SiriusXM Podcasting Growth, & More

Today in the business of podcasting: Wondery podcast studio is shutting down, the Corporation for Public Broadcasting is shutting down, SiriusXM reports healthy podcast growth in Q2, and why most Amer...

4 Aug 20256min

Spotify Hypes Audiobooks, Podcast Ads Drive Action, & More

This week in the business of podcasting: Sounds Profitable has a new study focusing on how podcast audiences drive action, Magellan AI has a chart of their top movers and shakers in the podcast ad wor...

1 Aug 202510min

Toyota's Podcast $pend, Audio Fiction Incubating New IP, & More

Today in the business of podcasting: Magellan AI has their June top spenders report, how influencer marketing has evolved over H1, TikTok to track audiences after they click out of the app, and podcas...

31 Jul 20256min