Sounds Profitable29 Sep 2023

Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More

Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Spotify Announces Voice Translation https://newsroom.spotify.com/2023-09-25/ai-voice-translation-pilot-lex-fridman-dax-shepard-steven-bartlett/Hispanic Audiences Love Audio, But Spanish Less of a Factor https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastGetting “Dabblers” to Embrace Podcasting https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastQuick Hits: SXSW x Podcasting by Bryan Barletta. Bryan announces the Sounds Profitable Business of Podcasting event on March 9th, 2023, inside SXSW. Tell Me a Story: What Podcast Format Works Best for Brands? By Annalise Nielsen. Pacific Content and Signal Hill Insights team up to examine what kinds of branded content have the best impact. Spoiler alert: edited narratives cause more brand lift than unedited chat-casts. How the industry can support Queer podcasting by Reem Makari. PodPod offers an extensive look into how the industry can meaningfully support queer podcasting.Realm Acquires Lipstick & Vinyl Podcast Network. The acquisition joins Realm’s 6,000+ hours of content with Lipstick & Vinyl’s slate of popular unscripted podcasts targeting women in the 20s and 30s. AdLarge Partners With Barometer to Uphold Brand Safety & Suitability. The partnership will enable AdLarge to monitor their podcast portfolio with Barometer’s AI-powered brand safety and suitability platform. Google Podcasts to shut down in 2024 with listeners migrated to YouTube Music by Sarah Perez. Next year Google Podcasts will join Stitcher in the big podcast app farm in the sky as it’s retired to incorporate all Google audio services into YouTube Music.

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Episoder(972)

Apple Podcasts Data Upgrade, Public Broadcast Funding, & More

Today in the business of podcasting: Apple Podcasts have new listener reports (and Dan Misener has a suggestion for a future one), The New York Times looks at the audience of multi-hour chat podcasts,...

21 Jul 20256min

Audioboom Acquires Adelicious, Podcasting's Growth Mindset, & More

This week in the business of podcasting. Audioboom has acquired Adelicious Selling the health & fitness podcast mindset Content creators shut out of the Emmys for a second year running The power of po...

18 Jul 202510min

Emmy Creator Shutout, SiriusXM Play Reveal, & More

Today in the business of podcasting: SiriusXM launches an ad-supported tier, Audioboom acquires Adelicious, how Kids & Family podcasts are perfect for the "nag factor", content creators once again lef...

16 Jul 20257min

Gemini Now Sees Instagram, IAB Tech Lab AI Scraping Initiative, & More

Today in the business of podcasting: Google is now indexing Instagram, Ausha's Jennfer Han talks about a recent BBC Studios case study, Digiday looks at the creator industrial complex, and IAB Tech La...

15 Jul 20255min

Audioboom's Q2, Video Podcasts Drive Hollywood Jobs, & More

Today in the business of podcasting: Audioboom posts profit in Q2, CMOs seek stability and cutting out the middleman with content creator marketing, and the LA Times covers the burgeoning video produc...

14 Jul 20254min

YouTube Restricting Reuploads, Retaining Podcasting's Spark, & More

This week in the business of podcasting: There's preservationists who want to save the soul of podcasting, there's growth advocates that welcome the YouTubeifiaction of podcasts. Tom Webster argues b...

11 Jul 20259min

Preserving Podcasting's Spark, Stopping Slop Content, & More

Today in the business of podcasting: how podcasting can preserve its spark whiel growing into video, how Alityu ended up on screen at WWDC, YouTube's preparing to crack down on reuploaded/generated co...

10 Jul 20257min

Managing Many Metrics, The Podcast Exchange Restructuring, & More

Today in the business of podcasting: The Streaming Wars looks at how "watch hours" can be turned into a valuable metric, The Podcast Exchange announces it is filing a Notion of Intention in Canadian b...

9 Jul 20255min