Postal Match Issues, HGTV Stars Launch Podcast Network, Improving Hispanic Targeting, & More.

Postal Match Issues, HGTV Stars Launch Podcast Network, Improving Hispanic Targeting, & More.

Here's what you need to know for today in the business of podcasting: Nearly Half the Data Used for Ad Targeting is Wrong by Jack NeffHispanic Audience Measurement Requires Nuance. We’re Still Using Blunt Instruments by Hana YooTV and film producers prepare for potential post-strike production logjam by Tim Peterson…as for the rest of the news: Signal Hill Insights Paul Riismandel shows how one can measure streaming audio alongside podcasts, Acast’s Megan Davis writes about the company embracing women podcasters in Saudi Arabia, superstar HGTV couple Chip and Joanna Gaines are launching a podcast network in partnership with Warner Bros. Discovery’s The Roost, Digiday Research collects their CMO Strategies in one place, and MarketingBrew looks at the modern evolution of the marketing jingle: custom TikTok audios.

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Episoder(971)

🔎Podcast Ad Skipping, Cannes Lions Upgrades Creator Program, & More

🔎Podcast Ad Skipping, Cannes Lions Upgrades Creator Program, & More

Today in the business of podcasting: Bumper shows how existing podcast analytics can indicate how many people are skipping ads (not as many as you'd think), LIONS Creators is moving to the beach for t...

23 Feb 5min

Video Upgrade 🔜 Apple Podcasts, 2025 U.S. Podcast Report, & More

Video Upgrade 🔜 Apple Podcasts, 2025 U.S. Podcast Report, & More

This week in the business of podcasting: Apple announces HLS video podcast streaming with select hosting platforms, a roundup of stories from Sounds Profitable partners, Triton Digital has their new U...

20 Feb 12min

Triton's US Podcast Report, Stools > Couches, & More

Triton's US Podcast Report, Stools > Couches, & More

Today in the business of podcasting: how Apple Podcasts embracing video widens one of the biggest on-ramps for podcasting, Triton Digital releases the 2025 U.S. Podcast Report, and a pitch for new sta...

19 Feb 7min

Audion Launches Cross-Platform AI, Podcasting’s Top Sports Networks, & More

Audion Launches Cross-Platform AI, Podcasting’s Top Sports Networks, & More

Today in the business of podcasting: SiriusXM is hosting a webinar tomorrow with a stacked cast from the measurement and research side of podcasting, Adam Bowie talks about the financial nuances of vi...

18 Feb 7min

Apple Amps Up Video Podcasts, News Brand Safety Report, & More

Apple Amps Up Video Podcasts, News Brand Safety Report, & More

Today in the business of podcasting: Apple is bringing HLS to Apple Podcasts, Netflix sports podcasts are being pirated on YouTube, Charlotte, NC brands are making B2B podcasts, and revisiting the Fut...

17 Feb 7min

Industry Q4 Earnings, The Politics of Listeners, & More

Industry Q4 Earnings, The Politics of Listeners, & More

This week in the business of podcasting: the political build of podcast audiences, public media's value in Minneapolis, Q4 earnings calls, and EU countries looking to ban kids from social media. Click...

13 Feb 10min

The Politics of Listening, Channel 4's Spotify Plans, & More

The Politics of Listening, Channel 4's Spotify Plans, & More

Today in the business of podcasting: the politics of podcast listenership, podcasting spectacle vs resonance, video podcasts' utility over talk TV, the Nigerian Podcast Index shows growth, and Channel...

12 Feb 8min

Video Podcasts @ NY Emmys, Industry Earnings Reports, & More

Video Podcasts @ NY Emmys, Industry Earnings Reports, & More

Today in the business of podcasting: the 69th New York Emmys accept video podcasts in certain categories, Q4 earnings calls from several big podcasting names, and a look at modernized contextual targe...

11 Feb 6min

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