How Branded Podcasts Might Be One Key To New Listeners

How Branded Podcasts Might Be One Key To New Listeners

This week, Tom Webster takes a look at Brand Fans, and how branded podcasts could actually grow the overall audience for podcasting.
  • Written by Tom Webster
  • Edited by Bryan Barletta
  • Audio edited by Gavin Gaddis
  • Hosted by ART19
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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Episoder(970)

Libsyn Hits Record Payouts, New LA Creator Summit, & More

Libsyn Hits Record Payouts, New LA Creator Summit, & More

Today in the business of podcasting:Podcast Movement Evolutions kicks off this Friday at SKYBOX on 6th in Austin, a free three-day event with 400-person capacity plus overflow, featuring curated panel...

11 Mar 4min

The Bigger Picture Behind Apple HLS

The Bigger Picture Behind Apple HLS

Let’s look at what upgrading video on Apple Podcasts means for podcasting as an industry.Apple Podcasts is rolling out support for HTTP Live Streaming (HLS). Bryan Barletta breaks down what HLS actual...

11 Mar 13min

Bumper on Podcast Retention, Podbean Discontinues Europe DAI, & More

Bumper on Podcast Retention, Podbean Discontinues Europe DAI, & More

Today in the business of podcasting:Podbean has pulled its dynamic ad insertion tool PodAds from the U.K., Europe, and EEA, citing evolving global privacy regulations and a shift in internal product f...

10 Mar 6min

Podcast AI Disclosure, True Crime Audience Connections, & More

Podcast AI Disclosure, True Crime Audience Connections, & More

Today in the business of podcasting:Digiday examines long-form creator content's push onto television screens, highlighting Spotter's New York upfront event and moves by Audiochuck and Universal's UCP...

9 Mar 6min

SXSW 2026 Announcements, SAG-AFTRA on Video Podcasts, & More

SXSW 2026 Announcements, SAG-AFTRA on Video Podcasts, & More

Today in the business of podcasting:Podcast Movement Evolutions at SXSW adds Penn Badgley and SAG-AFTRA President Sean Astin to its lineup, with Oxford Road and founding sponsor Libsyn hosting the ina...

6 Mar 9min

Frequency x Flightpath, Radiodays NA Speakers Announced, & More

Frequency x Flightpath, Radiodays NA Speakers Announced, & More

Today in the business of podcasting:Sounds Profitable's Tom Webster pushes back on the idea podcasting has "finally" caught AM/FM radio in spoken-word listening share, arguing the milestone already pa...

5 Mar 5min

Podcast Movement's SXSW Celeb Lineup, New Audible Plan, & More

Podcast Movement's SXSW Celeb Lineup, New Audible Plan, & More

Today in the business of podcasting:Amazon builds on its audio strategy with a new $8.99 Audible Standard tier focused on streaming rather than ownership, folding Wondery+ into Audible Originals with ...

4 Mar 5min

The Real Shift In Spoken Word

The Real Shift In Spoken Word

One caveat to charting spoken word podcasting against radio: spoken word isn’t confined to audio. Edison Research's Share of Ear data shows podcasting tied with AM/FM radio at 40% of spoken-word liste...

4 Mar 12min

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