The Partial Attention Economy of Video Podcasting

The Partial Attention Economy of Video Podcasting

When asked if they listen to full podcast episodes, watch full episodes, or watch clips, audiences surveyed gave a resounding “yes.” Tom Webster breaks down what that means for podcasting and how we should act on it.
  • Written by Tom Webster
  • Edited by Bryan Barletta
  • Audio edited by Gavin Gaddis
  • Hosted by ART19

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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Episoder(976)

YouTube's New TV Tools, Prompted Playlist on Spotify, & More

YouTube's New TV Tools, Prompted Playlist on Spotify, & More

Today in the business of podcasting: YouTube is rolling out new TV features including Stations (a FAST-style 24/7 channel hub), TV Companion (phone-to-TV interactivity), and voice-enabled Ask chatbot ...

7 Apr 6min

Red Seat Ventures Launches Speakeasy, Why Podcasts Work for Sports Fans, & More

Red Seat Ventures Launches Speakeasy, Why Podcasts Work for Sports Fans, & More

Today in the business of podcasting: Red Seat Ventures has launched Speakeasy, an all-in-one podcast hosting, distribution, and monetization platform supporting RSS, HLS, and video formats. CEO Chris ...

6 Apr 5min

Podcast Consumption in Japan, Podcasts on beehiiv, & More

Podcast Consumption in Japan, Podcasts on beehiiv, & More

This week in the business of podcasting:beehiiv has launched podcast hosting and monetization, letting newsletter creators consolidate their audio content into one platform with IAB compliant infrastr...

3 Apr 9min

Beehiiv Launches Podcasts, Spotify Ad Exchange Growth, & More

Beehiiv Launches Podcasts, Spotify Ad Exchange Growth, & More

This week in the business of podcasting:Newsletter and blogging platform beehiiv has launched integrated podcast hosting and monetization services, with CEO Tyler Denk positioning podcasts as a core p...

2 Apr 4min

Spotify Debuts Carousel Ads, Podcasting April Fools' Jokes, & More

Spotify Debuts Carousel Ads, Podcasting April Fools' Jokes, & More

This week in the business of podcasting:Ben Robins shares his takeaways from Advertising Week Europe, arguing the podcast advertising industry is data-rich but insight poor. Sounds Profitable's Tom We...

1 Apr 9min

The Center Cannot Hold

The Center Cannot Hold

Podcast holdouts aren’t missing content. They’re missing a signal strong enough to cut through the platforms they already use—and moderate voices can’t generate that signal.Why do politically moderate...

1 Apr 10min

Beehiiv Eyes Podcasts, IAB CEO on Video Fragmentation, & More

Beehiiv Eyes Podcasts, IAB CEO on Video Fragmentation, & More

This week in the business of podcasting: Beehiiv Enters Podcasting: Newsletter platform Beehiiv is quietly recruiting independent podcasters from Substack to join its upcoming podcast program, with a ...

31 Mar 4min

Podcast Movement Evolutions 2026 Videos Live, Japan's Podcasting Audience, & More

Podcast Movement Evolutions 2026 Videos Live, Japan's Podcasting Audience, & More

This week in the business of podcasting: Podcast Movement Evolutions at SXSW 2026 recordings are now live: The official Podcast Movement YouTube channel has published a playlist of 25 session videos, ...

30 Mar 5min

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