Sounds Profitable8 Des 2023

Audio to Pass $75 billion, ANA Finds Missing Adspend, Programmatic Summit Recap, & More

Here's what you need to know from this week in the business of podcasting: The Fastest Growing Languages in Podcasting Podcast Download Fall 2023, Cumulus Media and Signal Hill Insights Spotify Announces Layoffs ANA Study Finds Nearly 2/3rds of Ad Dollars Never Reach Intended AudiencesQuick Hits: The Partial Attention Economy of Video Podcasting by Tom Webster. Surveyed podcast audiences say they’re media-agnostic when it comes to how and where they consume podcasts. Tom examines what this means for podcasting. Speaking of video and podcasting, don’t forget to register for Sound You Can See: Podcasting’s Video Dilemma, which debuts in a free webinar at 2:00 p.m. CST on Wednesday, December 13th. Libsyn Unveils November 2023 Podcast Advertising Rates, and 5 Developments to Watch in 2024. Along with the latest AdvertiseCast average CPM for a 60 second podcast ad, CRO Dave Hanley shares five things to keep an eye on next year. Deloitte: Audio Market to Surpass $75 billion in 2024. In addition to the overall number for audio advertising, Deloitte predicts podcasting has a fair amount of untapped potential for per-user revenue growth. Podcasts aren’t as doomed as they look. But some of the best ones are by Scott Nover. A look at the last year for Spotify, as well as big-picture reflection on the issues facing more cost-intensive journalistic and investigative podcasts.Podcast Companies Begin to Advertise Like Hollywood Studios by Katie Deighton. Wondery is taking a page out of the Hollywood playbook, promoting the new Grinch podcast with a pop-up event in a Los Angeles mall.

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Episoder(972)

OpenAI Acquires TBPN, YouTube Debuts TV Tools, & More

Today in the business of podcasting...Sounds Profitable's Bryan Barletta reflects on the company's two-day Business of Podcasting space at Advertising Week Europe, where nearly 450 attendees gathered ...

10 Apr 9min

Patreon Podcast Revenue Up, New Spotify Video Controls, & More

Today in the business of podcasting...Sounds Profitable's Bryan Barletta reports that the Business of Podcasting programming track at Advertising Week Europe drew nearly 450 unique attendees across 16...

9 Apr 4min

Podcasting Has Earned Its Seat. Who’s Ready to be at the Table?

With podcasting having arrived at the mainstream, it’s time for the industry to be in the rooms where decisions are made.Podcasting has reached mainstream status, with 55% of Americans consuming a pod...

9 Apr 6min

Optimizing Podcasts for AI Search, Soros Fund Invests in MeidasTouch, & More

Today in the business of podcasting:Soros Fund Management is leading an investment round in MeidasTouch Network, the progressive media company behind The MeidasTouch Podcast. The move follows prior So...

8 Apr 6min

YouTube's New TV Tools, Prompted Playlist on Spotify, & More

Today in the business of podcasting: YouTube is rolling out new TV features including Stations (a FAST-style 24/7 channel hub), TV Companion (phone-to-TV interactivity), and voice-enabled Ask chatbot ...

7 Apr 6min

Red Seat Ventures Launches Speakeasy, Why Podcasts Work for Sports Fans, & More

Today in the business of podcasting: Red Seat Ventures has launched Speakeasy, an all-in-one podcast hosting, distribution, and monetization platform supporting RSS, HLS, and video formats. CEO Chris ...

6 Apr 5min

Podcast Consumption in Japan, Podcasts on beehiiv, & More

This week in the business of podcasting:beehiiv has launched podcast hosting and monetization, letting newsletter creators consolidate their audio content into one platform with IAB compliant infrastr...

3 Apr 9min

Beehiiv Launches Podcasts, Spotify Ad Exchange Growth, & More

This week in the business of podcasting:Newsletter and blogging platform beehiiv has launched integrated podcast hosting and monetization services, with CEO Tyler Denk positioning podcasts as a core p...

2 Apr 4min