
Amazon Restructures Wondery, Spotify Launches Audiobooks Plus, & More
This week in the business of podcasting: Amazon announces restructuring of Wondery, Spotify adds Audiobooks Plus add-on to US market, a look at podcasting's ability to plus-up social media ad buys, an...
8 Aug 20259min

Apple's Best Podcasts of '25 (So Far), Audioboom's Video Boom, & More
Today in the business of podcasting: Tom Webster on how podcasts compliment social media marketing campaigns, video podcasting grows at Audioboom, and industry responses to Wondery's restructuring. Fi...
7 Aug 20256min

Audiobooks+ Arrives in US, Von Interviews Cartoon, & More
Today in the business of podcasting: a reminder of the Sounds Profitable job board, Spotify launches Audiobooks Plus in the US, Theo Von interviews Hank Hill, and podcast advertising's ability to driv...
6 Aug 20255min

From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social Campaigns
New data from Sounds Profitable about how podcasts influence action could also suggest a symbiotic relationship with social media. Written and narrated by Tom Webster Edited by Bryan Barletta and Gavi...
6 Aug 20259min

Ofcom Podcast Listenership, Spotify's Price Increase, & More
Today in the business of podcasting: Ofcom has new UK listenership numbers, Spotify is raising its price in overseas markets, reactions to Bloomberg's Wondery closure article, and Xiaomi unveils new o...
5 Aug 20256min

Wondery to Fold into Audible, SiriusXM Podcasting Growth, & More
Today in the business of podcasting: Wondery podcast studio is shutting down, the Corporation for Public Broadcasting is shutting down, SiriusXM reports healthy podcast growth in Q2, and why most Amer...
4 Aug 20256min

Spotify Hypes Audiobooks, Podcast Ads Drive Action, & More
This week in the business of podcasting: Sounds Profitable has a new study focusing on how podcast audiences drive action, Magellan AI has a chart of their top movers and shakers in the podcast ad wor...
1 Aug 202510min

Toyota's Podcast $pend, Audio Fiction Incubating New IP, & More
Today in the business of podcasting: Magellan AI has their June top spenders report, how influencer marketing has evolved over H1, TikTok to track audiences after they click out of the app, and podcas...
31 Jul 20256min



















