Blocklists Continue to Hurt News, & 3 Other Stories
This week's stories: ‘They are blatantly blocking news’: Confessions of a programmatic sales lead on brand safety filters’ impact on publishers’ direct-sold ads Pew Research publishes Podcasts as a S...
20 Apr 202310min
April is Adopt-a-Listener Month: A Conversation with Lauren Passell
Did you know that April is Adopt-a-Podcast Listener Month? Now you do! Bryan Barletta speaks with Lauren Passell and Arielle Nissenblatt about Tink Media, this new initiative to grow the podcast/audio...
19 Apr 202340min
S&P Revises Ad Spend Prediction & 2 Other Stories
Discussed this week:Ad Spend in the US will grow more than initially expected this year, per S&P. How brands can tailor their audio ads to target “co-listeners”Why news outlets are putting their podca...
13 Apr 20239min
Radiodays Europe Recap: Trends, Highlights, and Research
In this episode, Tom, Arielle, and Bryan recap their experiences at Radiodays Europe, which took place last month in Prague. They discuss the expo hall, the presentation they attended, trends they ide...
12 Apr 202329min
How to Murder a Podcast
This week, Tom Webster spots a misapplication of podcast research that he felt strongly enough about to hopefully nip in the bud, wherever the bud may be found.Contact for information about Business L...
11 Apr 202317min
AMERICA Act Aims to Regulate Big Ad Tech & 2 Other Stories
This week on The Download: AMERICA bill aims to regulate big ad tech Publishers find Q1 numbers not as bad as forecasted A deep dive into podcasting in South Korea Quick Hits: Submissions for the Digi...
6 Apr 202310min
RIP Baked-In Ads
Podcast advertising is in a weird phase. We’re caught between our ideals and our reality; the technical capabilities of the space and the business decisions of the company. That confusion is starting ...
5 Apr 20237min
Google Announces Ad Library & 2 Other Stories
This week on The Download: Google Announces Ad Library, the maturing podcast ad industry attracts more mainstream brands, and Audiobooks could become new audio advertising frontier. Quick Hits:Gumball...
30 Mar 20238min
