New beehiiv Podcast AI Integration, Bumper Score's Measurement Impact, & More
Today in the business of podcasting:Sounds Profitable's new Audio Primes report finds that 22% of podcast consumers listen to 75% or more of their episodes as audio-only — and 90% of them use YouTube,...
23 Apr 8min
SiriusXM to Rep YouTube Audio in US, New IAB Programmatic Council, & More
Today in the business of podcasting: SiriusXM Media has become the exclusive audio advertising representative for YouTube in the United States, giving advertisers access to guaranteed impressions agai...
22 Apr 5min
Eyes Are Optional
What platforms record and what podcast consumers are actually doing can be two different things.New research from Edison Research introduces "Audio Primes" — the 22% of podcast consumers who listen to...
22 Apr 8min
Netflix on Podcast Growth, March Ad Spend Stats, & More
Today in the business of podcasting:Netflix Co-CEO, President and Director Ted Sarandos called out podcasting as a bright spot in the company's Q1 2026 earnings, noting that internal data shows video ...
21 Apr 5min
$8.4 Audio Ad Spend in 2025, YouTube Announces Shorts Limiter, & More
Today in the business of podcasting:The IAB, in partnership with PwC, reports that digital audio ad spend reached a record $8.4 billion in 2025, a 10.2% year-over-year increase, with podcast advertisi...
20 Apr 6min
Netflix Podcasting Data, YouTube Updates Livestream Ads, & More
This week in the business of podcasting:Tom Webster previews the new Audio Primes 2026 report from Sounds Profitable, showing that audio-first podcast listeners are nearly twice as likely as video-fir...
17 Apr 8min
Podcasting's Audio Primes, YouTube Limits Livestream Ads, & More
Today in the business of podcasting:Tom Webster's new Sounds Profitable piece previews the Audio Primes report, which finds audio-first podcast listeners are notably less receptive to AI-generated voi...
16 Apr 6min
The AI Enthusiasm Gap: Listeners Vs. Watchers
A look at how audiences that consume media differently feel about AI generated voices.Sounds Profitable's new Audio Primes study reveals that podcast listeners who consume at least 75% of their conten...
16 Apr 5min
