What $7m Buys in Podcasting, Brand Investment Increase, YouTube's Streaming Success, & More

What $7m Buys in Podcasting, Brand Investment Increase, YouTube's Streaming Success, & More

Here's what you need to know for this week in the business of podcasting:

The following stories feature reporting specifically by The Download:

How Much Podcasting Does a 30 Second Super Bowl Spot Buy?
Accreditation for Black-Owned Publishers in Podcasting
The Trade Desk to Lowball SSP Price Floors
Brand Marketing Grows, Performance Shrinks in WARC Data

And also from The Ankler: YouTube’s Place in Streaming

Quick Hits:

Reintroducing Podcasting by Tom Webster. The upcoming Sound Summit at SXSW, an official day for podcasting, will act as a way for podcasting to re-introduce itself to brands and agencies that might’ve only last encountered podcasting in its adtech infancy.
Spotify Reports Fourth Quarter 2023 Earnings. Paid subscribers are up, raising one million over guidance numbers. The company expects their podcasting arm to turn a profit by the end of the year.
Podcast benchmarking: How did your downloads compare in 2023? By Sharon Taylor. The benchmarks present what count as ‘good’ download numbers for ap podcast, divided into percentiles.
The Art of Podcasting with Joe Rogan and His New Multiyear Spotify Partnership. The Joe Rogan Experience has renewed its contract with Spotify for hosting and distribution, but the former exclusive has now returned to open RSS distribution.

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Episoder(971)

Thinking Big with Apple Podcasts HLS, Podcasting in Singapore, & More

Thinking Big with Apple Podcasts HLS, Podcasting in Singapore, & More

Today in the business of podcasting:Sounds Profitable's Bryan Barletta argues the big picture of Apple Podcasts' HLS announcement. It's less about video podcasting and more about what happens when an ...

12 Mar 7min

Libsyn Hits Record Payouts, New LA Creator Summit, & More

Libsyn Hits Record Payouts, New LA Creator Summit, & More

Today in the business of podcasting:Podcast Movement Evolutions kicks off this Friday at SKYBOX on 6th in Austin, a free three-day event with 400-person capacity plus overflow, featuring curated panel...

11 Mar 4min

The Bigger Picture Behind Apple HLS

The Bigger Picture Behind Apple HLS

Let’s look at what upgrading video on Apple Podcasts means for podcasting as an industry.Apple Podcasts is rolling out support for HTTP Live Streaming (HLS). Bryan Barletta breaks down what HLS actual...

11 Mar 13min

Bumper on Podcast Retention, Podbean Discontinues Europe DAI, & More

Bumper on Podcast Retention, Podbean Discontinues Europe DAI, & More

Today in the business of podcasting:Podbean has pulled its dynamic ad insertion tool PodAds from the U.K., Europe, and EEA, citing evolving global privacy regulations and a shift in internal product f...

10 Mar 6min

Podcast AI Disclosure, True Crime Audience Connections, & More

Podcast AI Disclosure, True Crime Audience Connections, & More

Today in the business of podcasting:Digiday examines long-form creator content's push onto television screens, highlighting Spotter's New York upfront event and moves by Audiochuck and Universal's UCP...

9 Mar 6min

SXSW 2026 Announcements, SAG-AFTRA on Video Podcasts, & More

SXSW 2026 Announcements, SAG-AFTRA on Video Podcasts, & More

Today in the business of podcasting:Podcast Movement Evolutions at SXSW adds Penn Badgley and SAG-AFTRA President Sean Astin to its lineup, with Oxford Road and founding sponsor Libsyn hosting the ina...

6 Mar 9min

Frequency x Flightpath, Radiodays NA Speakers Announced, & More

Frequency x Flightpath, Radiodays NA Speakers Announced, & More

Today in the business of podcasting:Sounds Profitable's Tom Webster pushes back on the idea podcasting has "finally" caught AM/FM radio in spoken-word listening share, arguing the milestone already pa...

5 Mar 5min

Podcast Movement's SXSW Celeb Lineup, New Audible Plan, & More

Podcast Movement's SXSW Celeb Lineup, New Audible Plan, & More

Today in the business of podcasting:Amazon builds on its audio strategy with a new $8.99 Audible Standard tier focused on streaming rather than ownership, folding Wondery+ into Audible Originals with ...

4 Mar 5min

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