Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More

Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More

Here's what you need to know for this week in the business of podcasting:



  • How Podcasting is Making ITself Known at SXSW "Trojan-horse style"
  • Radio and Podcasts Deliver Decision-Makers to B2B Marketing
  • Podcasting’s Place in Advertising as Google Closes the Cookie Jar
  • Keeping Audio Ads Simple for Better Attention Metrics
Get links to every story covered, quick hits, and data from Podscribe, all on the episode's Sound Profitable post.

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Episoder(975)

How Audio Can Leverage PR in AI Discovery Era

How Audio Can Leverage PR in AI Discovery Era

Chatbots are changing PR’s place in the media ecosystem, let’s talk why. Written by Molly DeMellierEdited by Bryan Barletta and Gavin GaddisAudio narration and editing by Gavin GaddisFind the full ar...

14 Jan 8min

SuperAwesome Acquires Starglow, Deloitte's Podcasting Predictions, & More

SuperAwesome Acquires Starglow, Deloitte's Podcasting Predictions, & More

This week in the business of podcasting: Deloitte's 2026 predictions for podcasting, seeking syndication with content creators, and SuperAwesome acquires Starglow Media. Find links to every article co...

13 Jan 5min

The First Golden Globe-Winning Podcast, Spotify's 2026 Trends, & More

The First Golden Globe-Winning Podcast, Spotify's 2026 Trends, & More

This week in the business of podcasting: The Golden Globes debuted Best Podcast as a category, Spotify is looking out for podcasters, and iHeartRadio embraces open RSS with their new video ingestion p...

12 Jan 4min

Remember Who You Are

Remember Who You Are

Experimentation is healthy, but expansion at all costs includes the cost of ignoring the audience that built everything in the first place. Written and narrated by Tom WebsterEdited by Bryan Barletta ...

9 Jan 7min

Remembering Podcasting's Strengths, Spotify Upgrades Partner Program, & More

Remembering Podcasting's Strengths, Spotify Upgrades Partner Program, & More

This week in the business of podcasting: Remembering what makes podcasts great, GenAI's indie podcast blindspot, Spotify updated requirements for the Partner Program, why podcasting is a must-have for...

9 Jan 11min

How GenAI Finds Podcasts, The Age of Vodcasts, & More 

How GenAI Finds Podcasts, The Age of Vodcasts, & More 

Today in the business of podcasting: Remembering what makes podcasts great, how AI is searching for podcasts, and Netflix video podcasts are generating articles. Find links to every article covered by...

8 Jan 6min

Spotify Updates Partner Program, New iHeartMedia Video Podcast Platform, & More

Spotify Updates Partner Program, New iHeartMedia Video Podcast Platform, & More

Today in the business of podcasting: Spotify has lowered the barrier to entry for Spotify Partner Program, ADOPTER Media talks listening experience with podcast ads, and iHeartMedia upgrades their vid...

7 Jan 5min

Podcasting's Trust in Sports, Live Tours Continue Growing, & More

Podcasting's Trust in Sports, Live Tours Continue Growing, & More

Today in the business of podcasting: Jim Salveson on sports podcasting's powers, CMOs discuss 2026 priorities, podcasts on the living room screen, podcast live shows are pulling in the big bucks (and ...

6 Jan 7min

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