Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More

Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More

Here's what you need to know for this week in the business of podcasting:



  • How Podcasting is Making ITself Known at SXSW "Trojan-horse style"
  • Radio and Podcasts Deliver Decision-Makers to B2B Marketing
  • Podcasting’s Place in Advertising as Google Closes the Cookie Jar
  • Keeping Audio Ads Simple for Better Attention Metrics
Get links to every story covered, quick hits, and data from Podscribe, all on the episode's Sound Profitable post.

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Episoder(972)

Creator Ad Spend ⬆️ 26%, Amazon on Audio's Omnichannel Power, & More 

Creator Ad Spend ⬆️ 26%, Amazon on Audio's Omnichannel Power, & More 

Today in the business of podcasting: new IAB report on the creator economy, closing the sound gap, and how journalists can maximize connection with podcasting.. Find links to every article covered by ...

24 Nov 20255min

Building Brands With Podcasts, Industry 2025 Reflections, & More

Building Brands With Podcasts, Industry 2025 Reflections, & More

Today in the business of podcasting: today is the last day to submit to the Podscape winter update, Tom Webster discusses building a brand to sell with your podcast, IAB Australia announces first 2026...

21 Nov 202510min

Two Different Kinds of Podcasting, Industry 2026 Predictions, & More

Two Different Kinds of Podcasting, Industry 2026 Predictions, & More

Today in the business of podcasting: the Podscape deadline is fast approaching, a look at Happy Dad seltzer and what it means for podcast branding, is video creating two different types of podcasting,...

20 Nov 20257min

Clawing Their Way to Ownership: Why Some Podcasters Are Building Products Instead of Reading Ads

Clawing Their Way to Ownership: Why Some Podcasters Are Building Products Instead of Reading Ads

Submit to the Podscape (Deadline is end-of-day November 21st)A look at what happens when the creators themselves are the brand.Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin Gad...

20 Nov 202514min

Bridging Live Events with Podcast Data, iHeartRadio Adds Shortform, & More

Bridging Live Events with Podcast Data, iHeartRadio Adds Shortform, & More

Today in the business of podcasting: Eventbrite announces new integration with Listener.com, Apple Podcasts reveals the Top Podcasts lists of 2025, Oxford Road releases the November ORBIT report, and ...

19 Nov 20255min

IAB AU Audio Advertising Survey, Influencer ROI Transparency, & More

IAB AU Audio Advertising Survey, Influencer ROI Transparency, & More

Today in the business of podcasting: The deadline to submit to The Podscape is this Friday, Cloudflare outage plays havok with the internet, The Hollywood Reporter and Spotify post the hour-long round...

18 Nov 20257min

Podcast Audiences Still Listen, Evolving Live Events, & More

Podcast Audiences Still Listen, Evolving Live Events, & More

Today in the business of podcasting: audio remains the primary mode of podcast consumption, how loyal is your podcast audience?, PAVE teams up with Katheryn Nicolai for special live event, the State o...

17 Nov 20257min

Indie Podcaster Report, Podcast Movement Evolutions @ SXSW, & More

Indie Podcaster Report, Podcast Movement Evolutions @ SXSW, & More

Today in the business of podcasting: Podcast Movement Evolutions is going to SXSW next year, Netflix is looking to have a big library of video podcasts, the Independent Podcaster Report, how YouTube p...

14 Nov 202511min

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