Podcasting's Share of Audio, GenZ Pays for Premium, & More

Podcasting's Share of Audio, GenZ Pays for Premium, & More

Here's what you need to know for today in the business of podcasting: Edison data shows podcasting takes up 12.2 minutes of the average hour spent listening to ad-supported audio, iHeart publishes the winners of the 6th annual iHeartPodcast Awards, IAB data shows Gen Z is the most likely generation to spend money on premium apps and services that used to be free, Digiday explains what server-side insertion is and what it does video (spoiler alert, podcasting has done it for years), and AdNews publishes their 2024 Agency Map.

Find links to everything covered right here on Sounds Profitable.

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Episoder(971)

Libsyn Video on Spotify, New Patreon Feeds, & More

Libsyn Video on Spotify, New Patreon Feeds, & More

Today in the business of podcasting:Libsyn has announced that video functionality is now available across all its hosting plans, with direct video distribution to Spotify — powered by the Spotify Dist...

29 Apr 5min

Nielsen Integrates Triton Digital Data, Spotify's Q1 Report, & More

Nielsen Integrates Triton Digital Data, Spotify's Q1 Report, & More

Today in the business of podcasting:Nielsen has integrated Triton Digital's Podcast Metrics Demos+ data into its Nielsen Media Impact planning platform, making it easier for advertisers to evaluate po...

28 Apr 5min

iHeartMedia and SiriusXM Merger Talks, S&P Global on Podcast Consumption, & More

iHeartMedia and SiriusXM Merger Talks, S&P Global on Podcast Consumption, & More

Today in the business of podcasting:iHeartMedia and Sirius XM are in preliminary talks about a potential merger that would combine the largest radio station owner and the largest satellite radio servi...

27 Apr 5min

SiriusXM Reps YouTube Audio Ads, New Podcast Audience Metric, & More

SiriusXM Reps YouTube Audio Ads, New Podcast Audience Metric, & More

This week in the business of podcasting:SiriusXM Media has become the exclusive audio advertising representative for YouTube in the United States, giving advertisers the ability to buy guaranteed audi...

24 Apr 7min

New beehiiv Podcast AI Integration, Bumper Score's Measurement Impact, & More

New beehiiv Podcast AI Integration, Bumper Score's Measurement Impact, & More

Today in the business of podcasting:Sounds Profitable's new Audio Primes report finds that 22% of podcast consumers listen to 75% or more of their episodes as audio-only — and 90% of them use YouTube,...

23 Apr 8min

SiriusXM to Rep YouTube Audio in US, New IAB Programmatic Council, & More

SiriusXM to Rep YouTube Audio in US, New IAB Programmatic Council, & More

Today in the business of podcasting: SiriusXM Media has become the exclusive audio advertising representative for YouTube in the United States, giving advertisers access to guaranteed impressions agai...

22 Apr 5min

Eyes Are Optional

Eyes Are Optional

What platforms record and what podcast consumers are actually doing can be two different things.New research from Edison Research introduces "Audio Primes" — the 22% of podcast consumers who listen to...

22 Apr 8min

Netflix on Podcast Growth, March Ad Spend Stats, & More

Netflix on Podcast Growth, March Ad Spend Stats, & More

Today in the business of podcasting:Netflix Co-CEO, President and Director Ted Sarandos called out podcasting as a bright spot in the company's Q1 2026 earnings, noting that internal data shows video ...

21 Apr 5min

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