Podcasting's SXSW 2024, Video Adopts Podcast Techniques, & More

Podcasting's SXSW 2024, Video Adopts Podcast Techniques, & More

This week in the business of podcasting: Bryan Barletta talks about building a better umbrella for podcasting at conferences like SXSW, Edison Research's Share of Ear data shows how much time podcasting takes out of an average hour of ad-supported audio listening, reflections on SXSW for podcasting, Apple has published new resarch on humanizing word error rates in podcast transcripts, and Digiday explains WTF is server-side ad insertion.

Read the full write-up and get links to everything mentioned right here on Sounds Profitable.

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Episoder(986)

New Gated Video on Spotify, UK Smart TV Podcasting, & More

New Gated Video on Spotify, UK Smart TV Podcasting, & More

Today in the business of podcasting:A new Signal Hill Insights Pulse Report, conducted in partnership with FlightStory, finds that 45% of monthly podcast consumers in the U.K. used a smart TV to liste...

27 Mai 5min

Radio, Podcasting, And The Portuguese Man o’ War

Radio, Podcasting, And The Portuguese Man o’ War

Make your own Cannes Lions announcement graphic!Sounds Profitable Partner Tom Webster breaks down data from the 2025 Advertising Landscape study showing that AM/FM radio Primes and podcast Primes over...

27 Mai 9min

Podcast Show London Recap, Spotify Launches Narrated Articles, & More

Podcast Show London Recap, Spotify Launches Narrated Articles, & More

Today in the business of podcasting:The Podcast Show 2026 wrapped up in London with a wave of industry activity, including the debut of a new UK advertising landscape study from Sounds Profitable and ...

26 Mai 5min

The State of U.K. Podcast Advertising, Brazil's Audio Opportunity, & More

The State of U.K. Podcast Advertising, Brazil's Audio Opportunity, & More

This week in the business of podcasting:A new Sounds Profitable and Sound Insights study of 5,033 U.K. adults finds 43% of British adults listen to ad-supported podcasts monthly, with 79% of those lis...

22 Mai 7min

U.K. Podcast Advertising Landscape, Global Podcast Economy Growth, & More

U.K. Podcast Advertising Landscape, Global Podcast Economy Growth, & More

Today in the business of podcasting:Sounds Profitable and Sound Insights released The Advertising Landscape UK, the first large-scale study of how British audiences experience podcast advertising, fin...

21 Mai 5min

The Advertising Landscape UK

The Advertising Landscape UK

Sounds Profitable and Sound Insights released the Advertising Landscape UK, the first large-scale study of how British audiences experience podcast advertising, benchmarked against 20+ other ad-suppor...

21 Mai 2min

Spotify Podcast Verification, 2026 Podnews Report Card, & More

Spotify Podcast Verification, 2026 Podnews Report Card, & More

Today in the business of podcasting:Spotify is expanding its Verified by Spotify badge to podcast shows, adding a green checkmark to identify official creator, publisher, and brand presences on the pl...

20 Mai 5min

Global To Direct-Sell YouTube Ads, Brazil's Audio Potential, & More

Global To Direct-Sell YouTube Ads, Brazil's Audio Potential, & More

Today in the business of podcasting:Triton Digital's latest Podcast Report reveals that digital audio in the US has reached a market value equivalent to Brazil's entire digital ad industry, highlighti...

19 Mai 4min

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