Presidential Podcasting Tour, Wondery Launching Toy Line, & More

Presidential Podcasting Tour, Wondery Launching Toy Line, & More

Here's what you need to know for this week in the business of podcasting: presidential candidates take the mic, the story of SmartLess, and news from Advertising Week NYC.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

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Episoder(972)

Targeting Demographics in Podcasting w/ Jay Green

Targeting Demographics in Podcasting w/ Jay Green

Demographics in Podcasting get a bit murky sometimes. With digital households and the death of cookies, figuring out how we use demographics may be the future. I talk with Jay Green about how marketer...

18 Apr 202126min

Spotify is in it to Win it w/ Griffin Caprio

Spotify is in it to Win it w/ Griffin Caprio

Spotify is looking to dominate the marketplace of what goes in your ears. And currently, it doesn’t look like anyone is trying to stop them. Join host Bryan Barletta and guest Griffin Caprio as they d...

11 Apr 202127min

Does Your Podcast Track You (and is that bad)? w/ Jack Rhysider

Does Your Podcast Track You (and is that bad)? w/ Jack Rhysider

Join host Bryan Barletta and guest Jack Rhysider as they delve into the differences between ethical data collection and malicious data collection. Is there an ethical way to get data? And if so, how d...

4 Apr 202134min

Can American Podcasting Learn From France? w/ Sarah Toporoff

Can American Podcasting Learn From France? w/ Sarah Toporoff

Our second week of diving into international waters. There’s far more out there than just the American ideal of podcast advertising. What can we learn from these other countries, and is a more global ...

28 Mar 202130min

The Future That's Being Ignored: IPv6 vs. IPv4 w/ Tom Barasso

The Future That's Being Ignored: IPv6 vs. IPv4 w/ Tom Barasso

IPv6 certainly isn’t new, but it’s been ignored by podcasting for a long time. And it’s absolutely the future, as the telecom infrastructure of India is showing us. What are we doing to access those 1...

21 Mar 202125min

The Hero We Need: Programmatic Advertising Saves the Day w/ Benjamin Masse

The Hero We Need: Programmatic Advertising Saves the Day w/ Benjamin Masse

Programmatic Advertising is so much more than we think it is. It’s been a scary term for some, but that stigma is unwarranted. Find out the ins and outs of Programmatic Advertising with this episode.K...

14 Mar 202128min

How You Should Be Protecting Your Brand, and How You're Doing it Wrong w/ Moomal Shaikh

How You Should Be Protecting Your Brand, and How You're Doing it Wrong w/ Moomal Shaikh

Brand Safety safety is often seen from the wrong angles. Algorithms that can’t detect tone and context often push advertisers away from markets where their inventory would succeed. What’s the future o...

7 Mar 202130min

Rotten to the Core: Do You Know Who's Listening to Your Podcast? w/ James Cridland

Rotten to the Core: Do You Know Who's Listening to Your Podcast? w/ James Cridland

Apple Core Media, Chrome, and Safari are being identified as podcast players. They’re not. What can you do to figure out how your podcast audience is being misidentified, and where does the industry g...

28 Feb 202125min

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