Podcasting: The Most Versatile Medium
The Advertising Landscape shows that not only is podcasting an option for advertisers, it's a rare multitool in a world of single-use options. Written by Tom Webster Edited by Gavin Gaddis Audio edit...
17 Apr 20255min
Podcasting's Advertising Landscape, 🌎Spotify Outage, & More
Today in the business of podcasting: The Advertiser Landscape is now here, Spotify experienced a global outage today, why YouTube podcast ads matter, 77% of companies have increased ther influencer sp...
16 Apr 20255min
Economic Expectations, an Autumnal Podcast Upfront, & More
Today in the business of podcasting: An interview with The Fantasy Footballers, creators rethink their revenue mix, the IAB has moved this year's Podcast Upfront, a look at parasocial relationship-cou...
15 Apr 20255min
Podcast Music Strikes, Young American Listening Habits, & More
Today in the business of podcasting: Podcasts caught in the crossfire of a legal spat with Spotify, publishers are relying less on total ad revenue as a measuring stick, tweens are hosting podcasts, y...
14 Apr 20257min
The Impact of Spotify Video, Nickelodeon x Starglow, & More
From this week in the business of podcasting: The Impact Spotify's Video Has on Publishers, Podscape Biannual Update is Coming and Submissions are Open, Why Podcasts Should Think Like a Network, and N...
11 Apr 20259min
Spotify Video Converting RSS, Podcasting's Fandom Boost, & More
Today in the business of podcasting: A look at the downsides to how Spotify handles video, Wondery looks at podcasting fandom power, and Libsyn looks back at themes throughout Evolutions by Podcast Mo...
10 Apr 20255min
Branded Podcast Clips 📈, Updating the Podscape, & More
Today in the business of podcasting: The Podscape is accepting submissions for the summer update, Audioboom posted their Q1 earnings, a clip from The Ramsey Show podcast made the top three branded Sho...
9 Apr 20255min
Effective 🎮 Audio Ads, Thinking Like a Network, & More
Today in the business of podcasting: Sounds Profitable launcehes Coworking segment, new Veritonic and Audiomob study looks at the efficacy of audio ads in mobile games, podcasting is asking the wrong ...
7 Apr 20257min
