👜 “Louis VuiTexas” — LVMH’s Made in America fail. Dubai Chocolate’s virality. iExports > iPhones.
The Best One Yet14 Apr 2025

👜 “Louis VuiTexas” — LVMH’s Made in America fail. Dubai Chocolate’s virality. iExports > iPhones.

Louis Vuitton opened its 1st Texas factory 6 years ago… but we’ll explain why it’s failing (#FooeyVuitton).

Dubai Chocolate went viral 17 months ago… It shows why every biz needs a “Trend Team.”

Trump’s trade war focus is the “trade deficit”... But America’s economy is Brains & Brands.

Plus, tomorrow is tax day… But if you haven’t done yours yet, Pokemon can help.


$LVMUY $SHAK $SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Episodes drop weekly. It’s The Best Idea Yet.



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Episoder(1652)

🥸 “Espionage Advertising” — Bilt’s comedy series. Taco Bell’s everything plan. Hertz’s Amazon deal. +Summer Song Recession.

🥸 “Espionage Advertising” — Bilt’s comedy series. Taco Bell’s everything plan. Hertz’s Amazon deal. +Summer Song Recession.

Taco Bell is launching a new thing every month… because instant gratification is a recipe.Hertz is the 2nd biggest car-seller in America… and now it’s on Amazon.Bilt does credit cards, but also a come...

21 Aug 202522min

🪨 “Michelangelo Millionaire” — Italian Marble’s resurgence. Apple’s Pixar Lamp. 8 Sleep’s $1B not-mattress.

🪨 “Michelangelo Millionaire” — Italian Marble’s resurgence. Apple’s Pixar Lamp. 8 Sleep’s $1B not-mattress.

Apple’s next big product is codenamed “Bubble”... And it’s inspired by the Pixar lamp logo.Italian Marble has never been more in demand… and never more of a family biz.8 Sleep just raised $100M for a ...

20 Aug 202522min

🍒 “$200 SmartBra” — Forme’s high-tech bra. Can’t buy house, buy crypto. Fast Casual’s bowl recession.

🍒 “$200 SmartBra” — Forme’s high-tech bra. Can’t buy house, buy crypto. Fast Casual’s bowl recession.

Nick is back! And he recaps his health ordeal in the intro. Our 3 stories: A $200 posture-correcting bra?... It’s gone viral, and could be Apple’s next acquisition target.Why are Millennials buying cr...

19 Aug 202525min

🥤“Unlimited Free Samples” — Poppi’s co-founder Allison Ellsworth interviews with TBOY

🥤“Unlimited Free Samples” — Poppi’s co-founder Allison Ellsworth interviews with TBOY

Allison Ellsworth ditched the oil industry to fix her gut problems. After getting a check from Shark Tank, she launched Poppi with her husband and co-founder on Mar 3, 2020. 5 years later, she sold Po...

18 Aug 20251h 7min

🫡 “Future-proof your career” — Corporate Natalie & Ross “Corp” Pomerantz interview Nick & Jack

🫡 “Future-proof your career” — Corporate Natalie & Ross “Corp” Pomerantz interview Nick & Jack

Follow the Demoted podcast here: https://direct.me/demoted “Workplace shenanigans with a side of career advice” — that’s the tagline for the Demoted Pod, which Nick and Jack were interviewed on this s...

15 Aug 20251h 1min

🎤 “$TBOY Update” — Our 1st-ever earnings presentation, we share our strategy, metrics, and do a Q&A

🎤 “$TBOY Update” — Our 1st-ever earnings presentation, we share our strategy, metrics, and do a Q&A

Watch on Youtube: https://www.youtube.com/@tboypod We’re publishing the Q2 earnings presentation and Q&A of this show, The Best One Yet. It was the best part of our live show in Chicago, and it’s the ...

14 Aug 202521min

🍎 “Teacher’s pet AI” — Alpha’s 1st AI school. Ford’s assembly tree. Chanel’s 250-page magazine. + GCal dating.

🍎 “Teacher’s pet AI” — Alpha’s 1st AI school. Ford’s assembly tree. Chanel’s 250-page magazine. + GCal dating.

The 1st school with AI doing the teaching is here… We looked at Alpha School’s curriculum.Ford is disrupting its best invention… Going from “Assembly Line” to “Assembly Tree.”Chanel just published a 2...

13 Aug 202521min

🥊 “Fight Club” — Paramount’s $7.7B UFC deal. Nvidia’s export tax. Fazit’s $40M face glitter. + Instant Ramen.

🥊 “Fight Club” — Paramount’s $7.7B UFC deal. Nvidia’s export tax. Fazit’s $40M face glitter. + Instant Ramen.

Paramount is paying $7.7 billion to stream the Ultimate Fighting Championship for 7 years… because 100 million Americans watch UFC.Nvidia & AMD will pay the US government 15% of their China sales… it’...

12 Aug 202521min

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