134 | How to Make Your Interior Design Brand Stand Out in a Crowded Market with Nicole Lashae Ben

134 | How to Make Your Interior Design Brand Stand Out in a Crowded Market with Nicole Lashae Ben

Struggling to make your interior design business stand out in a crowded market?

In this episode, I sit down with Nicole Lashae Ben, a design strategy expert who reveals how interior designers and product manufacturers can boost their brand awareness and revenue. Nicole shares her journey from watching HGTV as a middle schooler to creating Thrive in Design, a company that helps creative professionals develop powerful marketing strategies.

Nicole offers practical advice for designers looking to elevate their brand, including the importance of finding a specific niche and creating partnerships with complementary brands. She explains how design thinking and strategic storytelling can help you connect with clients emotionally, using examples from successful companies like Nike.

Ready to elevate your interior design brand and increase your client base? Tune in now and start your journey to a more successful, distinctive design brand!

Featured Guest:

⁠Nicole Lashae Ben⁠, MA, CEO and Founder of ⁠Thrive In Design⁠, is a seasoned expert in the interior design industry with over 17 years of experience. A graduate of Syracuse University and the Savannah College of Art and Design, she founded Thrive In Design to help interior product companies boost brand awareness and revenue through a human-centered approach.

Nicole has successfully implemented strategies that have generated over $15 million in sales and won over two dozen sales awards for top international brands. Her proprietary method, A.C.E. The Journey, enhances customer experiences and equips sales teams to secure more specifications. Nicole is passionate about the intersection of design and strategy, striving to ensure that both thrive in the industry.

Why you’ve got to check out today’s episode:

  • Learn how to collaborate with complementary brands to scale your design business
  • Understand how finding your specific niche and telling your authentic brand story across all platforms can transform your business
  • Get practical advice on avoiding burnout while building a successful design business


Check out the show notes >>> How to Make Your Interior Design Brand Stand Out in a Crowded Market

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Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps:

(0:00) Introduction

(02:37) Nicole's Journey into Interior Design

(07:15) The Birth of Thrive in Design

(13:03) Services and Approach

(19:05) Balancing Entrepreneurship and Personal Commitments

(22:51) Courses and Services Offered

(24:34) Advice for Designers

Episoder(187)

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153 | Mindset Shift Series #4: Normalizing Imposter Syndrome in Interior Design

153 | Mindset Shift Series #4: Normalizing Imposter Syndrome in Interior Design

Do you ever feel like you’re not good enough to be a designer? Have you ever thought, “What if my clients discover that I’m not as skilled as they believe I am?”In this final episode of the Mindset Sh...

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152 | Build a Thriving Interior Design Business Without a Design Degree: Insights From Michelle Lynne

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151 | Mindset Shift Series #3: Step Into Your Power as a Creative Business Owner

151 | Mindset Shift Series #3: Step Into Your Power as a Creative Business Owner

“I’m not a numbers person!”  “I just want to design, not run a business!”Does this sound like you?Many interior designers have a passion for dreaming up beautiful spaces, but stepping into the role of...

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149 | Mindset Shift Series #2: Show Up as the Expert During Client Consultation

149 | Mindset Shift Series #2: Show Up as the Expert During Client Consultation

Do you feel nervous, unsure, or even a little awkward before meeting your first design client? You're not alone!Many new interior designers feel pressure to prove themselves; they fear they won’t be t...

28 Jul 202518min

148 | How a Lawyer Became a Designer and Found His Dream Career With Steve Saide

148 | How a Lawyer Became a Designer and Found His Dream Career With Steve Saide

Do you feel stuck in your current job, wondering if it is too late to follow your dream of becoming an interior designer?In this episode, you will hear how Steve Saide made a bold career switch after ...

21 Jul 202530min

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147 | Mindset Shift Series: Design a Career That Supports Your Life

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