Building Your B2C Customer Base: A Step-by-Step Guide

Building Your B2C Customer Base: A Step-by-Step Guide

Phuong delves into the crucial strategies for acquiring initial customers when launching a B2C (business-to-consumer) product. We discuss the importance of targeting early adopters who feel the problem intensely and are willing to tolerate an imperfect product. Practical advice is provided on how to find these initial users both offline and online, emphasizing the value of human contact and direct feedback. The episode also highlights successful pre-launch community building and beta program strategies, with real-world examples such as Harry's pre-launch referral program.


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Episoder(153)

Building Bombas: Dave Heath on Mission, Product, and Brand Discipline

Building Bombas: Dave Heath on Mission, Product, and Brand Discipline

Socks are the #1 most requested item at homeless shelters. Dave Heath turned that single fact into Bombas — a one-for-one apparel brand that's donated over 200 million items of clothing and built a bi...

25 Jun 35min

Overlooked No More: How Smalls Is Building The Brand Cats Deserve

Overlooked No More: How Smalls Is Building The Brand Cats Deserve

Cats are 40% of the pet market, but are somehow still chronically overlooked. Every innovation goes to dogs first. Even your vet's office is built for dogs first. Matt Michaelson, cofounder and CEO of...

4 Jun 24min

Building Companies From Scratch: Inside Interplay’s Studio

Building Companies From Scratch: Inside Interplay’s Studio

Venture studios are quietly becoming one of the most effective models for company creation, but most people still don't understand what happens inside one.For this podcast episode I sat down with Andy...

21 Mai 27min

The Rise of Private Credit: How $1T in Capital Is Reshaping Finance

The Rise of Private Credit: How $1T in Capital Is Reshaping Finance

Private credit has exploded into a trillion-dollar asset class, but most people outside finance still don’t understand how it works.I sat down with Ivan Zinn, founder of Atalaya Capital Management and...

12 Mar 45min

Defying Gravity: A Lookback At 2025 & Deep Dive Into The Macro Forces Shaping 2026

Defying Gravity: A Lookback At 2025 & Deep Dive Into The Macro Forces Shaping 2026

Is the global economy stronger than it looks or more fragile beneath the surface? If you’re trying to reconcile booming markets with rising geopolitical risk, this week’s episode brings an important p...

26 Feb 33min

Saving Healthcare: How Meroka Is Empowering Doctors To Stay Independent

Saving Healthcare: How Meroka Is Empowering Doctors To Stay Independent

Why is U.S. healthcare so broken? If you're not sure why it’s so expensive or dysfunctional, this week’s podcast may illuminate the answers for you.I sat down with Alex Barrett, Cofounder & CEO of Mer...

12 Feb 29min

The Power of Suggestion: Inside the Psychology of High-Stakes Selling

The Power of Suggestion: Inside the Psychology of High-Stakes Selling

This conversation blew me away. I sat down with Lydia Fenet, an auctioneer who’s raised over a billion dollars, and what started as a chat about charity auctions quickly turned into one of the most in...

29 Jan 31min

The Gold Standard for Seed VC: Inside Primary

The Gold Standard for Seed VC: Inside Primary

Brad Svrluga has been a mentor and a close friend of mine for years. Watching him build Primary - one of the most respected firms in the industry - has been a masterclass in itself, so sitting down wi...

15 Jan 39min

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