Twitter vs. X with Armin Vit & Jason Cieslak

Twitter vs. X with Armin Vit & Jason Cieslak

Twitter’s overnight transformation into X is still a mystery. What would cause a brand to take such extreme measures as to shed its identity completely? And what lessons, if any, can we take from this massive Change of Brand? Co-hosts Blake Howard and Tracy Clark go head to head in our first ever Debate of Brand®. Also, industry experts Armin Vit, editor and writer behind Brand New, and Jason Cieslak, President at Siegel+Gale, weigh in on the controversial rebrand. To see the change of ...

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(68)

Inside the Studio: Matchstic

Inside the Studio: Matchstic

We wrap up our "Inside the Studio" mini-series and pull back the curtain on Matchstic, a US-based brand consultancy with 20+ years of experience. We sit down with Creative Director Brit Blankenship an...

9 Des 202545min

Inside the Studio: Motto

Inside the Studio: Motto

In this bonus episode, Blake sits down with Sunny Bonnell, co-founder of Motto, a brand transformation agency helping visionary leaders in the tech and innovation space. Sunny shares Motto’s 20-year e...

4 Nov 202546min

Inside the Studio: Smith & Diction

Inside the Studio: Smith & Diction

Is it possible to build a successful agency by giving away your process? In this bonus episode, we go inside the Philadelphia-based studio Smith & Diction with co-founders Chara and Mike Smith. Known ...

7 Okt 202547min

Amazon with Arthur Foliard

Amazon with Arthur Foliard

Amazon is the world’s largest online retailer, home to a vast catalogue of categories and sub-brands. But as the company expanded, its brand architecture became increasingly fragmented. To bring clari...

9 Sep 20251h 7min

Walmart with Tosh Hall and David Hartman

Walmart with Tosh Hall and David Hartman

Walmart is one of the largest retailers in the world. With 4700 stores, thousands of fleet vehicles, and countless assets online, there’s no chance a rebrand could be an overnight flip of the switch. ...

2 Sep 20251h 5min

Utah Mammoth with Ben Barnes

Utah Mammoth with Ben Barnes

How many projects require three brands to be developed within a year? For Utah’s newest professional sports team, they needed visuals for the announcement of getting a hockey team, the temporary Utah ...

26 Aug 202547min

Jaguar with Laura Ries and James Morris

Jaguar with Laura Ries and James Morris

One of the most sensational rebrands of 2024 was Jaguar, the British luxury car brand that seemed to leave their legacy on the side of the road. While the uproar of negative reactions felt unanimous, ...

19 Aug 202556min

Manischewitz with Lisa Smith

Manischewitz with Lisa Smith

Manischewitz is a beloved staple in any Jewish pantry. However, both the brand and the Kosher food market were on the decline. Can a rebrand not only lift them both back up, but rekindle joy and conne...

12 Aug 202546min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-skravla-gar
pengepodden-2
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
rss-pa-konto
utbytte
okonomiamatorene
morgenkaffen-med-finansavisen
aftenbladet-intervjuer
lederpodden
tid-er-penger-en-podcast-med-peter-warren
liberal-halvtime
pengesnakk
rss-impressions-2