Talking Tactics15 Apr 2025

Ep. 49: Sending Financial Texts to Reduce Summer Melt

Frostburg State University ran a game-changing billing and financial aid texting campaign that engaged 73% of admitted students and their parents—resulting in a 7% reduction in summer melt.

In this episode, Kristin Miller, Recruitment Communication Manager at Frostburg State, shares how her team leveraged texting to create personal, stress-reducing conversations with students and families. She walks us through the steps to run a texting campaign, the unexpected benefits, and how texting is shaping future engagement efforts across campus. If you're looking for a way to build one-on-one relationships with families while saving staff time, this episode is a must-listen!

Guest Name: Kristin Miller, Recruitment Communications Manager, Frostburg State University

Guest Social: https://www.linkedin.com/in/kristinmlr/

Guest Bio: Kristin Miller believes good communication brings people together. It invites people in and makes organizations and their services accessible. As the Recruitment Communication Manager at Frostburg State University, she works to create thoughtful, human-centered messaging to connect with students and parents.

With a background in higher education and nonprofit communication, Kristin has spent her career blending strategy with storytelling, helping institutions build trust. She’s got a special fondness for email communication and making sure the content she creates provides value.

When she’s not writing or problem-solving, she’s probably playing with her tiny humans or reading about space.

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Connect With Our Host:
Safaniya Stevenson
https://www.linkedin.com/in/safaniyastevenson/

About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

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