Music's New Success Model
Switched on Pop15 Apr 2025

Music's New Success Model

Specialized platforms and social media have empowered musicians to tap into niche audiences, igniting a quiet revolution in the music industry. Despite the dominance of viral hits, a new wave of artists, labels and businesses are redefining success by building dedicated fanbases with focused, niche strategies. This conversation, live from SXSW, features Charlie leading a conversation with: LP Giobbi, a producer, jazz-trained pianist, and activist who spends 300 days a year touring between festival stages, club floors, and studios. Nabil Ayers, president of Beggar's Group, home to multiple indie labels including 4AD, Matador Records, Rough Trade, and XL Recordings. Dani Deahl, a DJ, producer, and head of communications and creator insights at BandLab, the most popular digital audio workstation worldwide. MORE Subscribe to our newsletter to receive your own bingo card! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(522)

How podcasting got its sound ft. Breakmaster Cylinder

How podcasting got its sound ft. Breakmaster Cylinder

What if the entire sound of modern podcasting can be traced back to a single Grateful Dead song uploaded in 2001? We uncover the musical lineage that connects NPR's classical gravitas to dubstep wobbl...

22 Jul 202546min

Is that new song you like AI? Here’s how you can tell

Is that new song you like AI? Here’s how you can tell

The robots have arrived, and they're making protest songs about boots on the ground. When an AI band called The Velvet Sundown fooled over a million Spotify listeners with their psychedelic folk anthe...

15 Jul 202549min

The Benson Boone-Doggle

The Benson Boone-Doggle

In which we explore the unlikely rise, and surprising backlash against, one Benson Boone. Learn more about your ad choices. Visit podcastchoices.com/adchoices

8 Jul 202532min

Can Recession Pop predict the market?

Can Recession Pop predict the market?

Why does the economy look great on paper but feel terrible in your wallet? There might be a more revealing economic indicator hiding in your Spotify queue. "Recession Pop" first emerged during the Gre...

1 Jul 202532min

How Americana helped mainstream country find its soul

How Americana helped mainstream country find its soul

As we've been examining over the course of Country Week, country music has found a larger audience, in part by widening its sonic palette. For the final episode of this series, we take a look at a gen...

27 Jun 202535min

Country music is Mexican (Fuerza Regida and Grupo Frontera)

Country music is Mexican (Fuerza Regida and Grupo Frontera)

More often than not, country music is seen as an "American" genre – meaning that the music is seen as strictly from the United States. In some ways, that's true; but the genre's iconography, sound, an...

26 Jun 202532min

The Ballad of Lainey Wilson and Jessie Murph

The Ballad of Lainey Wilson and Jessie Murph

There's often an unspoken (and deeply misogynistic) rule on country music radio: never play two female artists back to back. In this episode of Switched On Pop's country week, we aim to do just that. ...

25 Jun 202528min

The hick hop renaissance (BigXthaPlug and Bailey Zimmerman)

The hick hop renaissance (BigXthaPlug and Bailey Zimmerman)

One of the biggest country hits of the year has been "All The Way," by Texas rapper BigXthaPlug and country rocker Bailey Zimmerman, which peaked at #4 on the Billboard Hot 100. The song is a perfectl...

24 Jun 202535min

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