Music's New Success Model
Switched on Pop15 Apr 2025

Music's New Success Model

Specialized platforms and social media have empowered musicians to tap into niche audiences, igniting a quiet revolution in the music industry. Despite the dominance of viral hits, a new wave of artists, labels and businesses are redefining success by building dedicated fanbases with focused, niche strategies. This conversation, live from SXSW, features Charlie leading a conversation with: LP Giobbi, a producer, jazz-trained pianist, and activist who spends 300 days a year touring between festival stages, club floors, and studios. Nabil Ayers, president of Beggar's Group, home to multiple indie labels including 4AD, Matador Records, Rough Trade, and XL Recordings. Dani Deahl, a DJ, producer, and head of communications and creator insights at BandLab, the most popular digital audio workstation worldwide. MORE Subscribe to our newsletter to receive your own bingo card! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(525)

Hidden Sounds in FourFiveSeconds

Hidden Sounds in FourFiveSeconds

FourFiveSeconds is one of the more surprising collaborations in recent pop history. Rhianna, Kanye, Sir Paul McCartney. The motley lineup doesn’t dissapoint, serving up one of the most unexpected song...

6 Mai 201521min

Carly Rae Jepsen – I Really Like You

Carly Rae Jepsen – I Really Like You

Carly Rae Jepsen might be the patron saint of Switched on Pop, the show first hatched by Charlie and Nate on a trip down CA-1 while the stereo blasted “Call Me Maybe.” So when we heard she had a new s...

15 Apr 201521min

Hozier’s Waffling of Faith in Take Me To Church

Hozier’s Waffling of Faith in Take Me To Church

Written in the Hozier family basement, Take Me To Church has risen up to be one of the biggest pop hits of the year. But this is not a typical pop song. The unsettling music and provocative lyrics abo...

2 Apr 201517min

Taylor Swift’s Beethovian Blank Space

Taylor Swift’s Beethovian Blank Space

Taylor Swift’s Blank Space is about emptiness of the heart. This motif of Blank Space is contained through the entire piece: from the drums, to the melody, to the lyrics. We pull away the sonic struct...

26 Mar 201515min

A Cappella Dreams

A Cappella Dreams

A cappella, Italian for in the style of the church, refers to music for unaccompanied voices. Just a decade ago it was nowhere near the radio dial. Now it’s everywhere: college campuses, Hollywood blo...

16 Mar 201547min

Radio Africa

Radio Africa

Reporting live from Kenya, we search for African pop that is making its way into global dance music. The barriers to producing high quality audio are reduced to merely owning a laptop. Now, regional a...

19 Feb 201530min

Star Spangled

Star Spangled

Did you know the melody to the Star Spangled Banner was once a British drinking song? In preparation for the Super Bowl, we uncover how the national anthem has been co-opted and reinterpreted by mega ...

28 Jan 201527min

Mark Ronson: Funk Politics

Mark Ronson: Funk Politics

Did you know the melody to the Star Spangled Banner was once a British drinking song? In preparation for the Super Bowl, we uncover how the national anthem has been co-opted and reinterpreted by mega ...

15 Jan 201533min

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