Music's New Success Model
Switched on Pop15 Apr 2025

Music's New Success Model

Specialized platforms and social media have empowered musicians to tap into niche audiences, igniting a quiet revolution in the music industry. Despite the dominance of viral hits, a new wave of artists, labels and businesses are redefining success by building dedicated fanbases with focused, niche strategies. This conversation, live from SXSW, features Charlie leading a conversation with: LP Giobbi, a producer, jazz-trained pianist, and activist who spends 300 days a year touring between festival stages, club floors, and studios. Nabil Ayers, president of Beggar's Group, home to multiple indie labels including 4AD, Matador Records, Rough Trade, and XL Recordings. Dani Deahl, a DJ, producer, and head of communications and creator insights at BandLab, the most popular digital audio workstation worldwide. MORE Subscribe to our newsletter to receive your own bingo card! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(525)

Chappell Roan is giving country... and hair metal?

Chappell Roan is giving country... and hair metal?

Why was Chappell Roan's band dressed like an 80s hair metal act during her Grammy performance? The answer unlocks the surprising secret behind her #1 country hit "The Giver." This musical detective st...

1 Apr 202531min

Writing The Who’s ‘My Generation' With Pete Townshend

Writing The Who’s ‘My Generation' With Pete Townshend

The Who's "My Generation" wasn't born from inspiration—it was commissioned. In a rare interview, Pete Townshend reveals how six fans at London's Goldhawk Club in 1965 directly asked him to write an an...

25 Mar 202552min

Lady Gaga's Monster Return

Lady Gaga's Monster Return

In 2022, Lady Gaga embarked on The Chromatica Ball – a stadium tour featuring a stage that Gaga herself referred to as her "museum of brutality." Three years later, this idea of a brutalist enshrining...

18 Mar 202553min

How Missy Elliott and Timbaland Freaked the World

How Missy Elliott and Timbaland Freaked the World

When the song “Get Ur Freak On” hit radio in 2001, it set the world of popular music on fire. Missy Elliott and Timbaland’s first crossover hit sounded nothing like the chart-topping bluesy rock of Ae...

11 Mar 202536min

Playing "Hide and Seek" with Imogen Heap

Playing "Hide and Seek" with Imogen Heap

It may be hard to believe it in this technology-driven day and age, but one of the most pervasive sounds in popular music came about when a computer STOPPED working. In 2005, artist and innovator Imog...

4 Mar 202533min

The Umbrella Effect: How Rihanna’s Breakout Hit Changed Pop Music Forever

The Umbrella Effect: How Rihanna’s Breakout Hit Changed Pop Music Forever

In 2007, a 19-year-old Barbadian pop singer released the lead single off her third album. By doing so, she didn't just give us a timeless, undeniable banger -- she changed the way pop music is made, a...

25 Feb 202535min

Learning to love: Tate McRae

Learning to love: Tate McRae

Tate McRae's billions of streams and perfectly crafted hits can feel almost algorithmic, like an AI trained on 20 years of pop music. In anticipation of McRae’s third album So Close to What, out this ...

18 Feb 202543min

Does It Trance? The Weeknd & FKA Twigs

Does It Trance? The Weeknd & FKA Twigs

In last month's episode predicting the coming year in pop, one of the team's predictions was that trance music – the ethereal, dreamy subgenre of electronic music popular around the turn of the centur...

11 Feb 202544min

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