How to Nail the Announce Plan for Concerts & Festivals | Event Promotion Tips with Aaron Owens

Want to sell more tickets? The announce plan is the most crucial part of your concert or festival’s marketing strategy. In this interview, Aaron Owens, Marketing Manager for Resound Presents, shares expert insights on launching a successful event promotion campaign. With experience marketing 1,000+ events across Texas, including Austin Psych Fest and LEVITATION, Aaron explains:✅ The key elements of a powerful announce strategy✅ How to align venues, promoters, and artists for maximum reach✅ Common mistakes that hurt ticket sales✅ The importance of local partnerships in event marketingIf you want to improve your event promotion strategy and ensure your show gets the buzz it deserves, this episode is a must-watch!Aaron and Resound Presents also use Event Vesta to publish their event listings and increase coverage for their events. Learn more about how Event Vesta works: https://www.youtube.com/watch?v=aVoJf68mRQoAaron Owens is the Festival and Special Events Marketing Manager for Resound Presents. His role is to manage marketing for festivals like Austin Psych Fest and LEVITATION. He previously managed marketing for local shows for Resound in Austin, Houston, and San Antonio at venues like Empire Control Room, Mohawk, Paper Tiger, and Parish. In all, he's been on the marketing team for 1,000+ events in Texas.Learn more about Resound Presents here: https://resoundpresents.com/_____The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.Learn more and connect at https://info.eventvesta.com/podcast/