The Who What Wear Podcast: Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora
Second Life16 Apr 2025

The Who What Wear Podcast: Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora

Violette Serrat is a makeup artist, designer, and founder of the popular makeup brand Violette_FR. She began her career in fine art and makeup artistry (listen to her Second Life episode from 2023 here!) before launching Violette_FR in 2021. This week, she joins Who What Wear Beauty Director Erin Jahns to talk about her brand's recent launch in over 190 Sephora stores across North America and how she’s bringing her democratic approach to French-girl beauty to new customers. Plus, they dive into her gondola design at Sephora, her hero products (like the best-selling Boum-Boum Milk), and what exciting things Violette_FR has coming down the pipeline. Shop our editor's picks here!

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Episoder(689)

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16 Jul 201849min

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9 Jul 201837min

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2 Jul 201835min

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Lauren Conrad ended up on one of the world's first major reality TV shows at the tender age of 17. Since then, she's grown into the cunning, experienced entrepreneur you know today. According to her, ...

25 Jun 201837min

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When you grow up in Ohio with dreams of moving to Los Angeles, becoming a TV host, and owning a Range Rover, people don't always take you seriously, according to Marianna Hewitt. However, with a bit o...

18 Jun 201840min

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