The Pricing Conversation You Keep Avoiding w/ Chris Do | Ep 441
Most creatives wait until the very end of a sales conversation to bring up price. By that point, they've been half-present the whole time, one ear on the client and the other on the clock, trying to f...
8 Jul 7min
How to Attract What You Want w/ Jodie Cook | Ep 440
What happens when two people who've both manifested real results sit down to compare notes? Chris and Jodie Cook dig into the mechanics of manifestation; not as a spiritual exercise, but as a practica...
1 Jul 15min
How to Close Clients as the Underdog w/ Chris Do | Ep 439
In this episode Chris breaks down one of the most studied sales moments in sports history: how Nike's Sonny Vaccaro walked into a room as the clear underdog and walked out with Michael Jordan's signat...
24 Jun 16min
How to Niche Down and Grow Your Business w/ Matt Lakajev | Ep 438
Matt Lakajev is back. His first appearance on The Futur was a hit, and this time he brings a complete framework for one of the most common creative business problems: niching down. Not the vague "pick...
17 Jun 34min
How to Stop Drifting and Find Focus w/ Jule Kim | Ep 437
Chris Do and Jule Kim sit down to talk about the one question most people avoid asking themselves: what are you actually supposed to be doing with your life? Jule is a coach who has spent years watchi...
10 Jun 27min
How to Become the Authority in Your Space w/ Matthew Byrd | Ep 436
Most experts are invisible. They've put in the work, they know their field cold, and nobody has heard of them. Matthew Byrd built his authority from an entry-level position in land surveying to foundi...
3 Jun 32min
Why "Faking It" Kills Your Personal Brand w/ Chris Do | Ep 435
Chris Do identifies the invisible distance between who a creator is and who they present to the world, a phenomenon he calls the authenticity gap. He explains that performing for acceptance rather tha...
27 Mai 15min
How To Become World-Class At Anything w/ Jodie Cook | Ep 434
Most people think they're world-class. Most people are wrong. In this conversation, Chris sits down with Jodie Cook, entrepreneur, powerlifter, and author, to break down what it actually means to oper...
20 Mai 27min
