53. User-Friendly Event Technology that Redefines Audience Reach for Businesses, Jonathan Kazarian

Jonathan Kazarian knows how beneficial events can be for businesses to reach their audience and improve brand awareness, but he also knows how stressful and time-consuming hosting these events can be. He saw a gap in the market for user-friendly and cost-effective event technology. That’s why Jonathan founded Accelevents, which has become a leading event technology platform with a user-friendly, customizable experience for in-person, virtual, and hybrid events.

Jonathan gives his advice on catering to customer feedback, navigating fundraising, and building a strong and loyal customer base. He also shares what it was like to pivot into virtual events during the 2020 pandemic, and how that space in the market is still booming today.

3 Key Takeaways

• The Customer Is The Catalyst: Make your company as accessible as possible to customers who want to give feedback. Be focused on listening to that feedback and let them know action is being taken to actively improve your service for them. Supporting your customers means they’re supporting you.
• Push Your Team: Top performers want to be challenged. The best people in the company aren’t looking for an easy job, they’re looking to continue building the company, and by extension, their career. Keep them in a position where there is something to be gained
• New To Events? De-Risk!: The safest way to dive into hosting events for your business is to go virtual. It’s less expensive, less time consuming, and it will set your audience up to expect great things so that when you start doing in-person events, you’ve got a built-in audience that will make them a success.

Resources
Accelevents Website
Jonathan’s LinkedIn

About
Jonathan Kazarian is the Founder & CEO of Accelevents, a leading virtual and hybrid event management platform recently recognized by Inc. 5000 as a top 100 fastest-growing private company in America.

As CEO, Jonathan is focused on leading the company’s vision of helping event organizers and marketing professionals transform their events through innovative technology solutions. As an industry thought leader, Jonathan actively publishes insights on the events landscape and frequently speaks at industry events such as EventMB’s Event Tech Innovation Summit, BizBash Live, and INBOUND. Jon also chairs the board for the Fall Formal fundraiser benefiting the Dana-Farber Cancer Institute. Outside of work, Jon has a passion for anything on water — sailing, boating, scuba diving, and kiteboarding.

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