54. Marketing and Sales Scalability: Programmatic Marketing to Reach Your Ideal Customer, with Ben Goldman

For Ben Goldman, no challenge is insurmountable with a great work ethic and willingness to hustle. Having grown his own business, successfully exiting and becoming a leader in the acquiring company, you won’t want to miss out on his story. As the Senior Vice President of Business Development and Digital Partnerships at Anteriad, it’s Ben’s job to be an expert in understanding marketing, sales, strategy, and how the three fit together to acquire your ideal customer. With his company’s focus on programmatic marketing, Ben is uniquely positioned as business development and sales leader that really understands how all parts in the revenue cycle work together.

Join Ben and Jim as they discuss intent-based marketing and sales with automation. They’ll talk about the obstacles Ben faced on his journey as a founder, how his company was acquired and how he dealt with the transition. Ben will give his expert advice on creating a winning sales and marketing strategy.

3 Key Takeaways

• A Good Company Has (Some) Tension: When your company has healthy tension it means you've all chosen a goal worthy of your time, and you all feel the passion and drive to get it to where it needs to be. Something is off if the leadership team is always agreeing.
• Your Challenge Is Also Your Gift: Growing up with dyslexia presented many challenges for Ben, but he wouldn’t have it any other way. He turned his challenges into a creative mind, a relentless hustle, and an incredible work ethic that has got him where to where he is today.
• Choose the Right Advisors: When picking advisors, you pick people that have done the things you want to do. If you’re looking to become a $50M company, then your advisors should have built a company to $50M. Otherwise, how could they successfully advise you on getting to that point?

Resources
Ben’s LinkedIn

About
Ben is currently the SVP of Business Development and Digital Partnerships at Anteriad. He was the co-founder and CRO at 180byTWO prior to being acquired by Anteriad (formerly MeritB2B) in 2020. At Anteriad, they leverage cutting edge technology, analytics, and data insights to drive our approach to data solutions and audience services.

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