66. HubSpot, Salesforce, Monday.com with Noah Berk - Let's talk productivity!

Noah Berk has over 20 years experience in B2B marketing, sales, and strategy and is a co-founder of OBO, a technology performance group. Established in 2016, OBO helps solve the digital challenges of modern organizations by partnering with some of the top software companies in the world.

Join Jim Barnish and Noah Berk as they discuss outbound email marketing, the pros and cons of partners, and optimizing HubSpot, Salesforce, and Monday.com.

3 Key Takeaways

• Professional Service Organizations🤝 Sales: Often professional service firms are run by consultants who are experts at the work they do (which is why they’re consultants). But they’re not salespeople. If you’re building a professional services organization, you’ll need key people who are experts at positioning your organization and selling to prospects.
• Develop Direct Client Acquisition Channels: Even if the majority of your revenue originates from partners, don’t be reliant on them to bring in new clients. To scale and grow your organization, you also need to diversify your lead sources so you’re not dependent on partners (which increases the risk in your business and decreases its value).
• Using the 80/20 Rule for Outreach: For 80% of the messages you send prospects, create a general messaging sequence that applies to their customer segment (organization type, pain points, etc.). For the remaining 20%, which are high priority targets, take the time to do more personalized outreach.

Resources
Noah Berk on LinkedIn: https://www.linkedin.com/in/noahberk
OBO’s website: https://theobogroup.com/
OBO on LinkedIn: https://www.linkedin.com/company/theobogroup/

Setting the Table: The Transforming Power of Hospitality in Business, a book by Danny Meyer that Jim and Noah discuss in this episode: https://amzn.to/3N1ZGj3

The Boutique: How To Start, Scale, And Sell A Professional Services Firm, a book by Greg Alexander that Noah recommends in this episode: https://amzn.to/43PZZDl

About Our Guest
Noah Berk is a co-founder and co-CEO of OBO, a Technology Performance Group that provides technology solutions and support to optimize organizations' sales, marketing, customer service, and project management systems. Established in 2016, OBO helps solve the digital challenges of modern organizations by creating people-focused solutions.

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