70. AI Ain’t Enough: Bringing the In-Person Experience Online, with Tomer Azenkot

Tomer Azenkot joined Vee24, a video-powered digital customer experience platform, as CEO in 2022 to help brands accelerate their digital business. Amidst a cultural transformation in buyers' expectations, he believes that when a company delivers a great customer experience, growth will follow.

Join Jim and Tomer as they talk about the future of customer engagement, specifically as it relates to the development of AI, chatbots, and video chat for in-store > online sales.

3 Key Takeaways

• Differentiate Yourself From Past Leaders: When Tomer started as CEO of Vee24, he learned that a previous CEO only visited their overseas team once in two years. Tomer visits them monthly. As a leader, you need to foster collaboration and innovation in your organization. If you’re stuck, always lean on the side of investing extra time in your people.
• AI Ain’t Gonna Solve Everything: Way too many people talk about how AI is revolutionizing the world. But people like people, and human interaction will continue to be essential in most businesses. We can’t lose sight of the importance of person-to-person interaction. The data shows that people buy more from humans than bots.
• Consider Becoming Extremely Transparent: When Tomer took over the reins of his company, he instigated an “overly transparent” system. All strategic tracking and OKR frameworks are viewable by the full team. No one wonders why things are being done.

Resources
Tomer Azenkot on LinkedIn: https://www.linkedin.com/in/tomerazenkot/
Vee24’s website: https://vee24.com/
Vee24 on LinkedIn: https://www.linkedin.com/company/vee24/

“The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers,” a book by Ben Horowitz that Jim and Tomer discuss in this episode: https://www.amazon.com/dp/0062273205

About Our Guest
Over the last decade of Tomer Azenkot’s career, he has been at the intersection of online video and digital customer experience. Having a passion for building products and teams that focus on delighting customers, he has led multiple organizations in periods of rapid growth and success. He is currently CEO of Vee24.

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P.S. Above, we wrote: “The data shows that people buy more from humans than bots.” We sourced that from Gil Press, “AI Stats News: 86% Of Consumers Prefer Humans To Chatbots”: