Beyond the Noise - the PRWeek podcast16 Apr 2025

Vodafone: getting merger comms right - PRWeek podcast

How do you handle the communications strategy for a company merger? That’s the topic of PRWeek UK’s latest Beyond the Noise podcast.

Joining UK news editor Siobhan Holt this week are PRWeek reporter Eliza Wiredu and Andi Donovan, head of communications at Vodafone, alongside Mandy Sharp, founder and CEO of Tin Man Communications.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Last year, it was announced that a £15bn merger between mobile networks Vodafone and Three had been approved by the Competition and Markets Authority, setting the stage for the creation of the UK’s biggest mobile network with about 27 million mobile phone customers. The merger is set to be complete in the first half of 2025.

In the episode, the two bosses discuss the communications strategy around the imminent merger. Donovan explains how Vodafone is being supported by its agencies, including Tin Man, which has been Vodafone’s consumer PR agency since 2022, and Teneo.

The two leaders chat about their client-agency partnership and campaign work. In light of the recent Netflix drama Adolescence, which raised the issue of toxic masculinity online, the pair discuss Vodafone’s previous award-winning campaign work on harmful algorithms online, and how the mobile network is continuing to highlight the issue.

The pair also chat about AI technology and the current PR and comms recruitment market.

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