IAB Upfront ➡️ September, Podcast Advertising's Utility & More

IAB Upfront ➡️ September, Podcast Advertising's Utility & More

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television.

For every article mentioned, visit here on Sounds Profitable.

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Episoder(971)

Sounds Profitable Publishes Brand Safety and Suitability Study Safe and Sound & 7 Other Stories

Sounds Profitable Publishes Brand Safety and Suitability Study Safe and Sound & 7 Other Stories

This week: Sounds Profitable publishes brand safety and suitability study, Edison publishes top podcast networks by reach, Libsyn unveils November 2022 podcast advertising rates, Spotify unveils its t...

8 Des 202211min

A DeepDive Retrospective

A DeepDive Retrospective

Just what is a Sounds Profitable DeepDive, and what have they covered this year? What drove Bryan Barletta to create them in the first place?  Read on to find out. Credits: Written by Bryan Barlett...

8 Des 20229min

Samsung Free App Issue Causes Spike In Downloads & 7 Other Stories

Samsung Free App Issue Causes Spike In Downloads & 7 Other Stories

This week: Samsung Free app issue causes spike in downloads, Transistor joins email spam prevention movement, How streaming TV is bracing for the recession, and Spreaker debuts two new offerings, one ...

1 Des 202212min

Why CPA Ads are a Win-Win, Running a Podcast Like a Business, and More with Amanda McLoughlin

Why CPA Ads are a Win-Win, Running a Podcast Like a Business, and More with Amanda McLoughlin

Multitude Productions has an impressive array of podcasts, resources, events, and more going for them. In this episode, Bryan Barletta speaks with Multitude CEO Amanda McLoughlin about building the co...

30 Nov 202244min

Creating Podcast Subscription Awareness

Creating Podcast Subscription Awareness

This week, Bryan comes at things from a different perspective, specifically that of the ways that the podcaster and audience interact. From how we convert a follow to a subscriber, to weighing and pri...

29 Nov 20228min

The Current State of Subscription Podcasting

The Current State of Subscription Podcasting

This week on the Sounds Profitable Deep Dive, Bryan Barletta is joined by SoundStack CEO Jon Stephenson to embark on a three-part journey through what the audio-as-a-service company has to offer. Tune...

22 Nov 202210min

Apple Podcasts is using machine learning to tag episodes and 7 other stories

Apple Podcasts is using machine learning to tag episodes and 7 other stories

This Week: Apple Podcasts is using machine learning to tag episodes, IAB to require annual recertification, Edison Research shares Share of Ear Q3 statistic, and Headliner announces automated YouTube ...

17 Nov 202210min

Podcasting, Audiobooks, And The Third Thing

Podcasting, Audiobooks, And The Third Thing

Podcasts and Audiobooks are crossing the streams of spoken word content - what else is possible? This week, Tom Webster looks at ideas for hybrid non-fiction content that could open up whole new sourc...

15 Nov 202215min

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