IAB Upfront ➡️ September, Podcast Advertising's Utility & More

IAB Upfront ➡️ September, Podcast Advertising's Utility & More

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television.

For every article mentioned, visit here on Sounds Profitable.

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Episoder(971)

Potential New IAB Standards Revealed + 5 more stories for May 6, 2022

Potential New IAB Standards Revealed + 5 more stories for May 6, 2022

This week on The Download: potential new IAB standards are revealed, advertisers reflect on a year of iOS-enforced privacy, and Facebook is losing the confidence of its customers.  Last Thursday Ryan ...

6 Mai 20229min

Beyond Editing and SEO: How to Produce Compliant Podcast Transcripts

Beyond Editing and SEO: How to Produce Compliant Podcast Transcripts

Today on the show, Bryan Barletta speaks with Ma’ayan Plaut, who is the growth marketing manager at 3play media. They discuss what it means to create accessible and compliant podcast transcripts. Ma’a...

1 Mai 202231min

Warner Music Launches A Podcast Network + 3 more stories for April 29, 2022

Warner Music Launches A Podcast Network + 3 more stories for April 29, 2022

ICYMI: Warner Music launches a podcast network, Spotify weathers the storm, and personnel changes at Edison Research. Warner Music Group is dipping its toes into podcasting with its first network: Int...

29 Apr 202211min

Roll With The Changes

Roll With The Changes

Ashley Carman's article on Spotify's earnings call: https://www.bloomberg.com/news/articles/2022-04-27/spotify-dodges-joe-rogan-controversy-forecasts-miss-estimates?sref=W6GJF3MSSupport I Hear Things!...

29 Apr 202211min

How Is Podcast Adtech Different From All Other Adtech?

How Is Podcast Adtech Different From All Other Adtech?

Today on the show, Bryan Barletta speaks with Conor McKenna, director at LUMA Partners. They discuss how adtech in podcasting applies to adtech in other adtech-led companies. Listen in to learn about:...

24 Apr 202237min

Data Scraping Is Officially Legal + 5 other stories for April 22, 2022

Data Scraping Is Officially Legal + 5 other stories for April 22, 2022

Today on The Download; data scraping is officially legal, recent Spotify purchases prove concerning for some, and what fiction podcasters can learn from their non-fiction cousins. Collecting data jus...

22 Apr 20228min

How to Position Your Podcast to Be Featured in the Major Podcasting Listening Apps

How to Position Your Podcast to Be Featured in the Major Podcasting Listening Apps

Today on the show, Bryan Barletta speaks with Steve Wilson, chief strategy officer at QCODE Media. They discuss what it takes to get podcasts featured in major podcast listening apps, building relatio...

17 Apr 202221min

Audio is the Fastest Growing Digital Ad Sector + 6 Other Stories

Audio is the Fastest Growing Digital Ad Sector + 6 Other Stories

This Week On The Download:  the IAB cites digital audio as the fastest-growing digital ad sector, Anchor language update embraces global podcasting, and Adweek launched their own podcast network. Let’...

15 Apr 202210min

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