IAB Upfront ➡️ September, Podcast Advertising's Utility & More

IAB Upfront ➡️ September, Podcast Advertising's Utility & More

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television.

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Episoder(971)

IAB Moves Newsfronts, Spooler x Pantheon Media, & More

IAB Moves Newsfronts, Spooler x Pantheon Media, & More

Today in the business of podcasting: Spooler and Pantheon discuss their collaboration, why Netflix should buy Spotify, a look at audio's discussion during Programmatic I/O in New York, what Joining a ...

21 Okt 20255min

NRF Projects Healthy Holidays, Research Fueling Creativity, & More

NRF Projects Healthy Holidays, Research Fueling Creativity, & More

Today in the business of podcasting: the collaboration that goes into making The Hidden Third, using research as your podcast creative partner, legacy media's dismissive attitude towards content creat...

20 Okt 20257min

Spotify's Video Distribution Deals, Students Critique AI Podcasts, & More

Spotify's Video Distribution Deals, Students Critique AI Podcasts, & More

Today in the business of podcasting: Spotify distributes video podcasts to Netflix and Samsung TV Plus, LiveRead.io and Companion discuss their collaboration, NYU students discuss AI generated podcast...

17 Okt 20258min

Advertising to Advertisers, The Ringer 🔜 Samsung TVs, & More

Advertising to Advertisers, The Ringer 🔜 Samsung TVs, & More

Today in the business of podcasting: Spotify launches first FAST channel, ICE ads keep appearing on incongruous content in streaming services, advertisers advertise to advertisers at AWNY, an op-ed on...

16 Okt 20257min

What Makes Armchair Expert a Great Podcast

What Makes Armchair Expert a Great Podcast

A breakdown of the simple psychology behind Dax Shepard’s interview style.Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article...

16 Okt 20255min

Measurement's Upfront Moment, $1,600 Netflix Subscribers, & More

Measurement's Upfront Moment, $1,600 Netflix Subscribers, & More

Today in the business of podcasting: Measurement is having a moment at IAB Upfronts, MrBeast launches clipping company, the divide with content creators and AI, Netflix's $1,600 subscribers, SSRS acqu...

15 Okt 20256min

Spotify’s Netflix Podcast Partnership, New EU Podcast Law, & More

Spotify’s Netflix Podcast Partnership, New EU Podcast Law, & More

Today in the business of podcasting: Spotify to air video podcasts on Netflix, LiveRead.io and Companion talk collaboration, students discuss AI generated podcasts, new EU law on political advertiseme...

14 Okt 20256min

Recapping Advertising Week NYC, Spotify's in ChatGPT, & More

Recapping Advertising Week NYC, Spotify's in ChatGPT, & More

Today in the business of podcasting: what happened at Advertising Week New York, Tom Webster talks parasocial relationships with podcast AI ads, Spotify is now integrated into ChatGPT queries, and an ...

10 Okt 202511min

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