IAB Upfront ➡️ September, Podcast Advertising's Utility & More

IAB Upfront ➡️ September, Podcast Advertising's Utility & More

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television.

For every article mentioned, visit here on Sounds Profitable.

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Episoder(972)

Taking Podcasts on the Road, Lessons from Cannes, & More

Taking Podcasts on the Road, Lessons from Cannes, & More

This week in the business of podcasting: Tom Webster looks at the power of live events hold for podcasting, we look at news coming out of Cannes Lions, and things are looking up for digital audio goin...

20 Jun 202510min

Creators @ Cannes, Amazon's Prime Ad Load, & More

Creators @ Cannes, Amazon's Prime Ad Load, & More

Today in the business of podcasting: the under-utilized benefits of podcast live events, creators are in the conversation at Cannes, reducing risk as download popularity drops, Amazon has doubled thei...

18 Jun 20258min

Ads on WhatsApp, SiriusXM on MMM, & More

Ads on WhatsApp, SiriusXM on MMM, & More

Today in the business of podcasting: Audion and xpln.ai's report shows blending digital audio with in-video audio increrease brand recall and message recall, Reuters and the University of Oxford have ...

17 Jun 20257min

YouTube's Place in Podcasting, Telling Stories with Pixels, & More

YouTube's Place in Podcasting, Telling Stories with Pixels, & More

This week in the business of podcasting: Tom Webster talks tracking pixels, Paul Riismandel talks YouTube's place in podcasting, Amazon adds private auctions to Prime Video, and Apple adds some new fe...

13 Jun 20258min

Mattresses and Metrics

Mattresses and Metrics

Tracking pixels are awesome at what they do, but like any tool there's also a way to misuse them and podcasting should remain conscious of that.  Written and narrated by Tom Webster Edited by Bryan Ba...

12 Jun 20259min

Spotify’s Rolling Out Transcripts, Podscribe Industry Rankings, & More

Spotify’s Rolling Out Transcripts, Podscribe Industry Rankings, & More

Today in a special episode of The Download we're covering nine stories rapid-fire in an "Oops, all Quick Hits" spectactular. As a result, you can find links to every piece mentioned here on SoundsProf...

12 Jun 20254min

2025 Audio Ad Forecast, YouTube's Place in Podcasting, & More

2025 Audio Ad Forecast, YouTube's Place in Podcasting, & More

Today in the business of podcasting: a more nuanced look at YouTube's place in podcasting, Australia's ad market, the global ad forecast, and how Google AI is impacting search traffic. Find links to e...

11 Jun 20255min

New Podcast Features @ WWDC, How a Podcast Promoted EuroMillions, & More

New Podcast Features @ WWDC, How a Podcast Promoted EuroMillions, & More

Today in the business of podcasting: Apple's announcements from WWDC, YouTube has backed off of removing videos via moderation, Acast boosted interestin EuroMillions with a podcast, and what the Creat...

10 Jun 20256min

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