Effective 🎮 Audio Ads, Thinking Like a Network, & More
Today in the business of podcasting: Sounds Profitable launcehes Coworking segment, new Veritonic and Audiomob study looks at the efficacy of audio ads in mobile games, podcasting is asking the wrong ...
7 Apr 20257min
Defining "Podcast" for the Industry, Spotify's Ad Exchange, & More
This week in the business of podcasting: Tom Webster talks about a popular data point being mis-represented, Dan granger debuts a new defintiion for "a podcast," Podnews publishes the results of their...
4 Apr 202510min
Podcasting's Report Card, Affiliate On the Rise, & More
Today's essential news in the business of podcasting: Podnews published their annual report card for podcast hosts, IAB Australia notes the growth of affliate and partnership marketing, subscriptions ...
3 Apr 20256min
Defining the Podcast, Traffic vs. Audience, & More
Today in the business of podcasting: Oxford Road publishes a new defintion for podcasting, Jeff Ulster looks at why Canadian podcast consumers gave podcasts a try in the first place, industry leaders ...
2 Apr 20254min
Podcasting and Spoken Word Discovery, 2025 Ambies Winners, & More
Today in the business of podcasting: Tom Webster debuts findings from the biggest study in podcast advertising efficacy in the U.S., Digiday looks at the potential of advertising downturn caused by hy...
1 Apr 20256min
Pro Athletes Score With Podcasting, BBC UK Backs Off Ads, & More
Here's what you need to know for today in the business of podcasting: video podcasting on Spotify, brands go Switzerland, and big moves in sports podcasting.Find links to every article mentioned and t...
31 Mar 20255min
The New User Experience, Tracking 🍏 Plays, & More
Here's what you need to know for this week in the business of podcasting: the Business of Video Podcasting LA Summit, a new user experience for audio and video, and gaming looks at podcasts.Find links...
28 Mar 20259min
Marketing 🎮 w/ Podcasts, Spotify Expands Partner Program, & More
Here's what you need to know for this week in the business of podcasting: YouTube updates view counts, Spotify's Partner Program expands its reach, and why Gen Z is moving away from TV.Find links to e...
27 Mar 20254min
