IAB Upfront ➡️ September, Podcast Advertising's Utility & More

IAB Upfront ➡️ September, Podcast Advertising's Utility & More

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television.

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Episoder(970)

Podcast Show London Speakers, Magellan AI 🤝 Nielsen DMA, & More

Podcast Show London Speakers, Magellan AI 🤝 Nielsen DMA, & More

Today in the business of podcasting:Magellan AI integrates Nielsen DMA data into its podcast attribution platform, giving advertisers local market measurement across 210 standardized U.S. media market...

3 Mar 5min

SAG-AFTRA on Video Podcasts, Industry Summit Takeaways, & More

SAG-AFTRA on Video Podcasts, Industry Summit Takeaways, & More

Today in the business of podcasting: Ashley Carman's recap of the Bloomberg Podcast Business Summit finds video now essential to podcast strategy, with executives like Kara Swisher and Goalhanger's Ja...

2 Mar 7min

Identifying Podcast Ad Skips, PM Heads to NYC, & More

Identifying Podcast Ad Skips, PM Heads to NYC, & More

This week in the business of podcasting: Podcast Movement officially announces New York venue and dates, Dan Misener looks at podcast ad retention, Tom Webster discusses the power of podcasting's co-c...

27 Feb 11min

Podcast Movement 🔜 Terminal 5, The 2026 Podscape, & More

Podcast Movement 🔜 Terminal 5, The 2026 Podscape, & More

Today in the business of podcasting: the 2026 edition of the Podscape is now live, Podcast Movement is coming to New York City in mid-September, what does "two people on a couch" discoverability look ...

26 Feb 6min

2026 Ambies Winners, Podcasts Top Spoken Word Share of Ear, & More

2026 Ambies Winners, Podcasts Top Spoken Word Share of Ear, & More

Today in the business of podcasting: Digiday looks at how much of podcasting's audience exclusively consumes video, Ambies 2026 winners, podcasts finally overtake AM/FM radio in daily spoken word shar...

25 Feb 6min

Two People on a Couch

Two People on a Couch

The language used to describe podcast behavior matters, and some of it needs updating.Written by Tom WebsterEdited by Gavin GaddisAudio narration and editing by Gavin GaddisRegister for Evolutions by ...

25 Feb 8min

Ambies Livestreaming Tonight, Australia's Podcast Growth, & More

Ambies Livestreaming Tonight, Australia's Podcast Growth, & More

Today in the business of podcasting: Jay Nachlis on Apple Podcasts adding video, Steven Goldstein on the mentality needed for video podcasting, Australian podcast advertising benchmarks for Q4 2025, a...

24 Feb 7min

🔎Podcast Ad Skipping, Cannes Lions Upgrades Creator Program, & More

🔎Podcast Ad Skipping, Cannes Lions Upgrades Creator Program, & More

Today in the business of podcasting: Bumper shows how existing podcast analytics can indicate how many people are skipping ads (not as many as you'd think), LIONS Creators is moving to the beach for t...

23 Feb 5min

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