Brands in Audio - A New Platform for Branded Podcasts
How big is the branded audio space? What’s the best way to find the top production companies, the brands they represent, and what categories are gaining the most traction in the branded podcast space?...
1 Nov 20236min
GenZ Brand Recognition, Monitoring Apple Podcast Analytics, Spotify's Audiobook Evolution
Here's what you need to know for today in the business of podcasting: Gen Zers can recognize brands based solely on ‘sonic memes,’ report says by Alyssa MeyersAre my podcast downloads declining becaus...
31 Okt 20235min
Amazon's Interactive Audio, Positive Holiday Shopping Indicators, 2024 Programmatic Strategies
Here's what you need to know for today in the business of podcasting: Amazon launches interactive audio ads on both ad-supported Amazon Music and Amazon Publisher Direct on Alexa in the U.S. [Source]C...
30 Okt 20233min
Podcasting's Brand Safety Boom, Netflix Frequency Drop, Wondery Podcasts on CTV
Here's what you need to know for this week in the business of podcasting:Less is More: ARM’s Podcast Ad Break StudyBrand Safety, Programmatic Growth, and DAI Dominance in IAB ReportWondery Podcasts to...
27 Okt 20237min
Podcast Ad Frequency Study, YouTube Trend Data, IAB Podcast Revenue Report, & more.
Here's what you need to know for today in the business of podcasting: What is the Optimal Number of Ads in an Audio Ad Break? by Lisa Prentis JacobsU.S. Podcast Advertising Revenue Study 2023: Drivers...
26 Okt 20233min
Sports Podcast Branding Potential, Phones Dominate Shopping, Spotify's Podcast Strategy
Here's what you need to know for today in the business of podcasting: Mobile phones are the most popular devices used to shop, report says by Alyssa MeyersHow brands can engage with the next generatio...
25 Okt 20239min
How Branded Podcasts Might Be One Key To New Listeners
This week, Tom Webster takes a look at Brand Fans, and how branded podcasts could actually grow the overall audience for podcasting. Written by Tom Webster Edited by Bryan Barletta Audio edited by Ga...
25 Okt 20239min
Wondery CTV Play, DTC Brands on Programmatic Audio, Did Somebody Say McDonalds?
Here's what you need to know for today in the business of podcasting: Wondery launches three podcast FAST channels on Amazon Freevee by Sara Guaglione [Source]DTC Brands Experiment with Programmatic ...
24 Okt 20235min
