IAB Upfront ➡️ September, Podcast Advertising's Utility & More

IAB Upfront ➡️ September, Podcast Advertising's Utility & More

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television.

For every article mentioned, visit here on Sounds Profitable.

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Episoder(974)

Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More

Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More

Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launc...

29 Sep 20237min

Brand Lift for Influencer ROI, International Podcast Day, Adlarge Partners w/ Barometer

Brand Lift for Influencer ROI, International Podcast Day, Adlarge Partners w/ Barometer

Here's what you need to know for today in the business of podcasting: Influencer agency adopts brand lift metrics across campaigns to address measurement challenges by Antoinette Siu https://digiday.c...

28 Sep 20234min

Audio Attention Outperforms, Sunsetting Google Podcasts, CTV Lifts Programmatic, & More.

Audio Attention Outperforms, Sunsetting Google Podcasts, CTV Lifts Programmatic, & More.

Here's what you need to know for today in the business of podcasting: How attention metrics is tuning into audio investments by Michael Bürgi https://digiday.com/media-buying/how-attention-metrics-is-...

27 Sep 20234min

SXSW x Podcasting

SXSW x Podcasting

Pack your bags, because the Business of Podcasting takes center stage this year at SXSW.Credits: Written by Bryan Barletta Edited by Tom Webster Audio edited by Gavin Gaddis Hosted by ART19 Sounds Pro...

27 Sep 20235min

Apple's Apps to Podcasts, Streaming Spending Down 25%, Branded Narrative Has More Lift, & More

Apple's Apps to Podcasts, Streaming Spending Down 25%, Branded Narrative Has More Lift, & More

Here's what you need to know for today in the business of podcasting: Over 100 new podcasts from top apps and services launch on Apple Podcasts: https://www.apple.com/newsroom/2023/09/over-100-new-pod...

26 Sep 20235min

Spotify's Voice AI, Ads on Prime Video, Behind the Minimum Guarantee Numbers & More

Spotify's Voice AI, Ads on Prime Video, Behind the Minimum Guarantee Numbers & More

Here's what you need to know for today in the business of podcasting: Spotify Announces Voice Translation: https://twitter.com/eldsjal/status/1706325294481576006Podcast Executives Say the Industry Has...

25 Sep 20234min

Ad Spend Recovery, Audio Could Overtake TV Reach, FTC: Keep it Clear with Kids, & More

Ad Spend Recovery, Audio Could Overtake TV Reach, FTC: Keep it Clear with Kids, & More

Here's what you need to know from this week in the business of podcasting: Pierre Bouvard: AM/FM Radio and Podcasts Could Recapture Lost TV ReachDigital Ad Spend Showing Promising Recovery After Reces...

22 Sep 20238min

Audio Flu Shots, TV Industry Certifies Nielsen Competitors, Podcasting's 3 Eras, & More

Audio Flu Shots, TV Industry Certifies Nielsen Competitors, Podcasting's 3 Eras, & More

Here's what you need to know for today in the business of podcasting: The CDC Uses Digital Advertising To Reframe The Narrative Around Flu Vaccines by Hana YooThe Three Eras Of Podcasting by Steve Gol...

21 Sep 20234min

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