Influencer Spend Outpaces Social, Media Mix Problems, Business Owners Overindex as Listeners, & More
Essential news for today in the business of podcasting: Over half of business owners are daily podcast listeners, study shows by Reem MakariThe Podcast You Want to MakeInfluencer spend is growing fast...
11 Sep 20235min
SXM’s Brand Safety Play, ABC Audio Picks Advertisecast, Luminary Adds Ads w/Acast, & More.
Here's what you need to know for this week in the business of podcasting. Sirius XM, Barometer, ArtsAI Partner to Create Brand Safety and Suitability Tool.CPMs Plummet for Digital, Less so for Podcast...
8 Sep 20237min
SXM Announces Brand Safety Tool, Podcast CPMs Hold Steadier Than Digital, & More
Here's what you need to know for today in the business of podcasting:Sirius XM Creates a Podcasting Brand Safety and Suitability Tool for Advertisers by Antoinette SiuWhen Data Misleads by Brian Morri...
7 Sep 20236min
Back to School Opportunities, Podcasts at 7% Share of Eare in Cars, & More
Here's what you need to know for today in the business of podcasting: First-Ever Auto Brand “Share Of Ear” Reveals Listening Among Car Owners By Pierre BouvardSpotify to Cut Back Promotional Spending ...
6 Sep 20235min
Actually, We Love Ads
Tom Webster presents data from The Podcast Landscape that reinforces the value of (good) branded podcasts and what they could accomplish. Written by Tom Webster Edited by Gavin Gaddis Audio editing an...
6 Sep 20237min
New Research on Causes of Podcast Churn, Nielsen's Podcasting Today Report & More
Here's what you need to know for today in the business of podcasting. Lapsed listening and podcast churn are due to time constraints by Amrita KhalidPodcasting Today- Audience Insights from Nielsen an...
5 Sep 20234min
Podcast Ad Spend Up 5% YoY, Branded Kids' Podcasts Prove Popular, & More
Essential news from this week in the business of podcasting. Word of mouth is still the best podcast promotion tool, study shows by Reem Makari Frozen's Story Will Continue In a New PodcastAudible par...
1 Sep 20239min
Word-of-mouth Still Best Podcast Promotion Tool, Ad Spend Continues to Grow, & More
Here's what you need to know for today in the business of podcasting: Word of mouth is still the best podcast promotion tool, study shows by Reem Makari New podcast studies showing growth in ad spend,...
31 Aug 20234min
