How Can Spotify Make Streaming Ad Insertion Stick?
Writing for Sounds Profitable recently, Bryan Barletta posited the idea that Spotify has a big opportunity to use their streaming ad insertion technology to grow the industry. In this episode, Arielle...
1 Mar 202330min
What We Talk About When We Talk About Podcasts
Every podcaster thinks they know what their audience likes. This week Tom Webster shares strategies to actually get that audience talking and directly telling you what they like. Credits: Written by T...
28 Feb 202315min
Podcasting's Frequency Problems Are Not Unique & 3 other stories
Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Shar...
23 Feb 202312min
What Will Pre-Bid Look Like in Podcasting?
On this episode of the Sounds Profitable Podcast, Bryan Barletta sits down with Audiohook's Jordan Bentley to discuss pre-bid. What is it, what does it mean in the world of display advertising, and ho...
22 Feb 202353min
How Google Can Earn Our Trust
There has been a cooling of Google and YouTube's enthusiasm for podcasting as of late. Bryan Barletta details what they can do to to heat things back up.Frequency Webinar Signup Link.Credits: Written ...
21 Feb 20238min
An FTC-Friendly Future for Podcast Ads & 2 Other Stories
Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Shar...
16 Feb 202311min
The Podcast Experience at On Air Fest is Coming
On Air Fest is a yearly event that celebrates sound by way of the podcast and audio industries. It’s in its 7th year, and this year, there’s an added bonus to the three-day-long event: the Podcast Exp...
15 Feb 202336min
Podcasting's Curse of Knowledge
This week, on a very special Law and Order-flavored article, Tom Webster recounts his experience serving on a jury and what the defense’s tactics taught him about podcasting. Don’t look at the chicken...
14 Feb 202311min
