E117 - Greg Hoffman: Harnessing the power of emotion to achieve high performance

E117 - Greg Hoffman: Harnessing the power of emotion to achieve high performance

This week’s episode is a conversation with Greg Hoffman, leader, creative and author. Greg worked at NIKE for almost 30 years, his last role being Vice-President of Global Brand Creative and Marketing Innovation. Greg shares with us how being a bi-racial man who was adopted by two white parents shaped his life. His relationship with NIKE first began when he saw they were the only advertising company, using people of colour in their advertisements.


He offers not only what it takes to be a leader in a global brand, but how to be a great one. He has a focus on empathy, understanding and empowering others. To be a great leader, Greg argues that you should never compromise soul or personality, but get rid of everything else in your way.


Greg's book 'Emotion by Design: Creative Leadership Lessons from a Life at Nike' is out now.


- - - - - - -


This month on the High Performance Circle... Oli Patrick joined us on The High Performance Tour 2022 and gave a great keynote on the three things you can do to improve your wellbeing and operate at the top of your game. Plus, ultra runner Simon Dent explains the performance benefits and common lessons shared between business and exercise. Sign up now to watch: www.thehighperformancepodcast.com


Also, check out our new weekly addition The Monday Motivation Newsletter. The purpose of Monday Motivation is to connect more regularly with you! We want to give Circle members a bit of inspiration, motivation and purpose at the beginning of each week. Whether that is a few key things to consider when facing the upcoming week, reading recommendations or ideas to think about when listening to the weekly podcast episode. Sign up now. Just go to www.thehighperformancepodcast.com



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Episoder(672)

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BITESIZE #25 | Ben Ainslie: Focus on the failure with brutal honesty

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Ian Thorpe: How I became Australia's most successful Olympian (E71)

Ian Thorpe: How I became Australia's most successful Olympian (E71)

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E70 - Mary Portas: Changing your thinking to change your results

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BITESIZE #24 | Gareth Southgate: Being prepared for any eventuality

BITESIZE #24 | Gareth Southgate: Being prepared for any eventuality

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E69 - Ben Francis: How to step back to take a leap forward

E69 - Ben Francis: How to step back to take a leap forward

Ben Francis is the founder and ambitious entrepreneur behind leading UK fitness brand, Gymshark.Ben founded Gymshark when he was 19, while still a student at Aston University. In addition to his full-...

5 Jul 20211h 8min

BITESIZE #23 Mauricio Pochettino: Attitude is everything

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Before we had even released a podcast, we were invited to Mauricio’s house with the warmest welcome and the most incredible ATTITUDE! Mauricio shook our hands and judged our energy. An incredible mome...

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E68 - Daniel Sturridge: The power of unfinished business

E68 - Daniel Sturridge: The power of unfinished business

It’s the last in our EUROS special! Today we’re joined by footballer Daniel Sturridge. Daniel started his career at Manchester City before signing for Chelsea in 2009, where he scored 24 before he was...

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E67 - Chris Voss: How to be a killer communicator

E67 - Chris Voss: How to be a killer communicator

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