🧾 “wtf is that?” — Say Hello to Tariff Fees. Costco’s 1st beer dupe. Return of the Mascots.
The Best One Yet21 Apr 2025

🧾 “wtf is that?” — Say Hello to Tariff Fees. Costco’s 1st beer dupe. Return of the Mascots.

You’re about to see “Tariff Fee” on your receipts… But the phrasing is about to get political.

Companies are embracing mascots again … Jake From State Farm just beat the Kardashians.

Costco’s one weakness? It’s never successfully sold a Kirkland beer… until now.

Plus, we’ve got Duolingo’s CEO on tomorrow’s pod… and he’s announcing something big.


$COST $MCD $DUO $SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… the Super Soaker 🔫



Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Episodes drop weekly. It’s The Best Idea Yet.



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Episoder(1684)

Bitcoin’s best friend, Amazon is a shipping company, and Superhuman pioneers “luxury email”

Bitcoin’s best friend, Amazon is a shipping company, and Superhuman pioneers “luxury email”

While Bitcoin is rising, we looked at Advanced Micro Devices (AMD), which is the “shovel” to Bitcoin’s “mining.” A crazy stat about Amazon reveals how it’s become a shipping company. And Superhuman ju...

28 Jun 201913min

Shopify’s customer service game-changer, WeWork acquires Waltz, and General Mills falls on snacks vs. pet food

Shopify’s customer service game-changer, WeWork acquires Waltz, and General Mills falls on snacks vs. pet food

We noticed WeWork is on an acquisition tear, and it just strategically added Waltz to its list. General Mills shares fell 4% because its snack biz is underperforming, while its fancy pet foods are win...

27 Jun 201914min

Google’s “city-within-a-city-of-the-future” milestone, Starbucks and Dunkin’ hit record highs, and BMW’s big electric car/motorcycle moves

Google’s “city-within-a-city-of-the-future” milestone, Starbucks and Dunkin’ hit record highs, and BMW’s big electric car/motorcycle moves

Coffee stocks Starbucks and Dunkin’ are up to record highs this year because they’re both pursuing 4 specific strategies. BMW unveiled its new lineup of Tesla-battling electric cars and even an electr...

26 Jun 201915min

“Viagra for Women” gets FDA approval, McDonald’s fresh beef investment pays off, and Caesers gets acquired to create the biggest US casino operator

“Viagra for Women” gets FDA approval, McDonald’s fresh beef investment pays off, and Caesers gets acquired to create the biggest US casino operator

McDonald’s Quarter Pounder was launched with fresh beef a year ago — and that just propelled McD’s to its first gain in burger market share in 5 years. Caesars merged with Eldorado to create the bigge...

25 Jun 201914min

Amazon’s freaky drone patent, Earth’s biggest cannabis company (Canopy) falls 8%, and Walmart’s $288M “Sorcerer” bribe

Amazon’s freaky drone patent, Earth’s biggest cannabis company (Canopy) falls 8%, and Walmart’s $288M “Sorcerer” bribe

Canada’s Canopy Growth is the biggest cannabis producer in the world, but its latest numbers reveal it may have a pot demand problem. Walmart paid up a $288M bribery fine, but the management team has ...

24 Jun 201916min

Slack is now public, Netflix’s strategic reveal, and Apple’s trade war letter

Slack is now public, Netflix’s strategic reveal, and Apple’s trade war letter

Slack shares jumped 49% on their first day of trading, so we jumped into the company that thinks it’ll replace work email within 7 years. Netflix’s Adam Sandler and Jennifer Aniston movie set a person...

21 Jun 201915min

Grocery Outlet IPOs today, YouTube’s huge change, and Adobe reveals why Silicon Valley loves software

Grocery Outlet IPOs today, YouTube’s huge change, and Adobe reveals why Silicon Valley loves software

Grocery Outlet’s “WOW!” IPO (listen to the pod — you’ll see what we mean) is the convergence of two major retail trends. YouTube may be launching a separate version for kids and even disable its profi...

20 Jun 201913min

Facebook’s new cryptocurrency, Lululemon’s new #sweatlife selfcare shampoo, and Best Buy’s new FitnessTech strategy

Facebook’s new cryptocurrency, Lululemon’s new #sweatlife selfcare shampoo, and Best Buy’s new FitnessTech strategy

Facebook unveiled details of its new cryptocurrency, Libra (aka “ZuckBucks”), so we jump into the key details you need to know. Lululemon’s going hard into its #sweatlife lifestyle push by launching i...

19 Jun 201914min

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