544: Senior Editor at Harvard Business Review on the Strategic Genius of Taylor Swift

544: Senior Editor at Harvard Business Review on the Strategic Genius of Taylor Swift

What can a $2B concert tour teach us about business strategy? Quite a lot.

We often speak about innovation and reinvention in the corporate world. Yet, few embody it as consistently and successfully as the artist and strategist Taylor Swift.

In this episode, I spoke with Kevin Evers, Senior Editor at Harvard Business Review and author of There's Nothing Like This: The Strategic Genius of Taylor Swift.

Kevin brings a rare perspective, someone who has quietly shaped the voices of influential business thinkers over nearly two decades, now stepping into authorship himself.

Kevin shares insights from his new book on Taylor Swift, noting her strategic decision-making and marketing tactics that led her to where she is today. He stresses the value of trust and consistency in building a brand, citing Taylor Swift's $2 billion Eras Tour and her 2% market share in 2024. Kevin also underscores how Taylor treats her fans, leveraging fan engagement for marketing success, and how we can adopt it in the business world.

Get Kevin's book here: https://rb.gy/il50j1

There's Nothing Like This: The Strategic Genius of Taylor Swift

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Episoder(500)

541: One of the World's Leading Management Thinkers on Unlocking Humanity in the Age of AI

541: One of the World's Leading Management Thinkers on Unlocking Humanity in the Age of AI

Welcome to Strategy Skills episode 541, an interview with the author of Transcend: Unlocking Humanity in the Age of AI, Faisal Hoque. In this episode, Faisal shares his journey from his early days d...

9 Apr 202546min

540: Finding Meaning at Work with Positive Psychologists, Wes Adams and Tamara Myles

540: Finding Meaning at Work with Positive Psychologists, Wes Adams and Tamara Myles

Welcome to Strategy Skills episode 540, an interview with the authors of Meaningful Work: How to Ignite Passion and Performance in Every Employee, Wes Adams and Tamara Myles. What makes work truly m...

7 Apr 202553min

539: The 80/20 CEO on Guiding Your Business from Panic to Profit

539: The 80/20 CEO on Guiding Your Business from Panic to Profit

Welcome to Strategy Skills episode 539, an interview with the author of From Panic to Profit: Uncover Value, Boost Revenue, and Grow Your Business with the 80/20 Principle, Bill Canady. In this epis...

2 Apr 202552min

538: Industrial/Organizational Psychologist on Leading for Wellness

538: Industrial/Organizational Psychologist on Leading for Wellness

Welcome to Strategy Skills episode 538, an interview with the coauthor of Leading for Wellness: How to Create a Team Culture Where Everyone Thrives, Patricia Grabarek. In this episode, Patricia talk...

1 Apr 202548min

537: Ex-Google Exec on Breaking the Unwritten Rules

537: Ex-Google Exec on Breaking the Unwritten Rules

Welcome to Strategy Skills episode 537, an interview with the author of Wild Courage: Go After What You Want and Get It, Jenny Wood. In this episode, Jenny discusses her career journey and the key s...

26 Mar 202550min

536: NYU Grossman School of Medicine's Joel Salinas on the Science and Art of Coming Together in a Conflicted World

536: NYU Grossman School of Medicine's Joel Salinas on the Science and Art of Coming Together in a Conflicted World

Welcome to Strategy Skills episode 536, an interview with the coauthor of Conflict Resilience: Negotiating Disagreement Without Giving Up or Giving In, Joel Salinas, MD. In this episode, Joel Salina...

24 Mar 202528min

535: Former Time Editor on Being Richer, Wiser, and Happier

535: Former Time Editor on Being Richer, Wiser, and Happier

Welcome to Strategy Skills episode 535, an interview with the author of Richer, Wiser, Happier: How the World's Greatest Investors Win in Markets and Life, William Green. In this episode, William Gr...

19 Mar 20251h 5min

534: The Science of Personal Power: How to Command Influence, Overcome Doubt, and Lead with Confidence

534: The Science of Personal Power: How to Command Influence, Overcome Doubt, and Lead with Confidence

Welcome to Strategy Skills episode 534, an interview with the author of The Science of Personal Power: How to Build Confidence, Create Success, and Obtain Freedom, Chris Lipp. Powerful people operat...

17 Mar 202550min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
utbytte
rss-sunn-okonomi
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
liberal-halvtime
lederpodden
rss-markedspuls-2
lederskap-nhhs-podkast-om-ledelse
rss-investering-gjort-enkelt