Want to Be an Influencer in 2025? Conor Begley on the Do’s and Don’ts of Influencer Marketing

Want to Be an Influencer in 2025? Conor Begley on the Do’s and Don’ts of Influencer Marketing

In this episode of Lipstick on the Rim, we dive deep into the ever-evolving world of influencer and creator marketing with Conor Begley, Chief Strategy Officer and Co-Founder of CreatorIQ. From beauty and fashion to entertainment and beyond, Conor unpacks what’s really driving success in the creator economy—and why trust, authenticity, and community matter more than ever. Whether you’re a brand founder, aspiring content creator, or just trying to understand why your kids keep asking about PR packages, this episode breaks down the trends, challenges, and real opportunities in the social marketing space. We talk micro vs. macro influencers, AI’s growing impact, and how even moms can turn a passion project into a career. This one’s a must-listen for anyone curious about the future of digital influence. Mentioned in the Episode: CreatorIQ ManyChat Earned: Unlocking the Power of the Creator Economy Podcast by CreatorIQ A Sony Music Entertainment production. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(254)

How Celebrity Makeup Artist Pati Dubroff Creates Red Carpet Looks

How Celebrity Makeup Artist Pati Dubroff Creates Red Carpet Looks

If you’ve ever saved a photo of Margot Robbie or Sofia Richie as “makeup inspo," this is the episode. Celebrity makeup artist Pati Dubroff sits down with us to break down what’s actually in her makeup...

13 Jan 48min

Wellness Trends, Tested: The Rituals That Actually Work

Wellness Trends, Tested: The Rituals That Actually Work

Wellness doesn’t have to feel overwhelming, extreme, or out of reach. Wellness curator Dria Murphy is the woman who tests every ritual, trend, supplement, and routine so you don’t have to. She breaks ...

6 Jan 46min

The Best Beauty Products of 2025: Our 25 Must-Have Skincare + Makeup Hall of Fame Winners

The Best Beauty Products of 2025: Our 25 Must-Have Skincare + Makeup Hall of Fame Winners

It’s our fifth annual Beauty Hall of Fame, and we’re celebrating with our biggest roundup yet — 25 iconic products that defined our routines in 2025. From new discoveries we can’t stop reaching for to...

30 Des 202532min

RE-RUN: Jennifer Garner on Heartbreak, Hope, and How She Really Stays So Positive

RE-RUN: Jennifer Garner on Heartbreak, Hope, and How She Really Stays So Positive

This special rerun brings back one of Molly and Emese’s most beloved conversations: a heartfelt, hilarious, and deeply human sit-down with the endlessly graceful Jennifer Garner. From early days in We...

23 Des 202548min

How to Dress Like a Cool Mom: The Jeans, Sweaters & Capsule Staples Every Woman Needs

How to Dress Like a Cool Mom: The Jeans, Sweaters & Capsule Staples Every Woman Needs

Ever look at your closet and think, I have nothing to wear… even when it’s fully stocked? You’re not alone. We’re diving into the world of “cool mom” style with Cassidy Crockett, creator of the viral ...

16 Des 202536min

Inside Rachel Zoe’s New Era: Real Housewives of Beverly Hills, Divorce, and Reinvention

Inside Rachel Zoe’s New Era: Real Housewives of Beverly Hills, Divorce, and Reinvention

Rachel Zoe is officially in her Housewives era — and she’s not holding back. The fashion icon, celebrity stylist, and newest cast member of The Real Housewives of Beverly Hills gets candid about stepp...

9 Des 202552min

How to Follow Signs From the Universe — with Psychic Medium MaryAnn DiMarco

How to Follow Signs From the Universe — with Psychic Medium MaryAnn DiMarco

Calling all sign seekers and intuitives-in-training! Molly and Emese get spiritual (but keep it grounded and practical) with psychic medium and spiritual teacher MaryAnn DiMarco—aka “MaryAnn the Mediu...

2 Des 202544min

What No One Tells You About Getting Fired — with Laura Brown & Kristina O’Neill

What No One Tells You About Getting Fired — with Laura Brown & Kristina O’Neill

What if getting fired was the best thing that ever happened to you? This week, Molly and Emese sit down with fashion-media powerhouses Laura Brown and Kristina O’Neill — the former editors behind InSt...

25 Nov 202537min

Populært innen Samfunn

rss-spartsklubben
giver-og-gjengen-vg
aftenpodden
konspirasjonspodden
aftenpodden-usa
popradet
rss-nesten-hele-uka-med-lepperod
lydartikler-fra-aftenposten
rss-henlagt-andy-larsgaard
min-barneoppdragelse
grenselos
wolfgang-wee-uncut
synnve-og-vanessa
rss-dette-ma-aldri-skje-igjen
frokostshowet-pa-p5
rss-dannet-uten-piano
fladseth
alt-fortalt
rss-frekvens-med-anine-olsen
rss-lilli-isabelle