Brand Building Guide: Identifying Your WHY, Team Culture, Avoiding Burnout as a Founder, & More

Brand Building Guide: Identifying Your WHY, Team Culture, Avoiding Burnout as a Founder, & More

On today’s solo episode I am diving into the foundational elements of building a brand that lasts—starting with your WHY. I share why “wanting to work for yourself” isn’t enough, the reality of being your own boss, and what it really means to create something with purpose. From creating a strong product (not just strong marketing) to building a team rooted in trust, respect, and genuine connection, this episode is your guide to aligning your business with your values. I also get real about founder stuff: burnout, boundaries, and making sure you’re actually enjoying the life you’re working so hard to create. Enjoy!



To connect with Siff on Instagram, click HERE.

To connect with Siff on Tiktok, click HERE.

To learn more about Arrae, click HERE.

To check out Siff’s LTK, click HERE.

To check out Siff’s Amazon StoreFront, click HERE.


This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.


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Produced by Dear Media


See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(325)

Regulating Blood Sugar, Importance of Protein Intake, Curbing Cravings, Ozempic & More with Certified Nutritionist, Mia Rigden

Regulating Blood Sugar, Importance of Protein Intake, Curbing Cravings, Ozempic & More with Certified Nutritionist, Mia Rigden

On this week’s episode, I’m chatting with board certified nutritionist and author of Foodwise, Mia Rigden. Mia and I talk about all things healthy eating and how the foods you consume impact your overall quality of life. Mia gets granular with us and shares so many tips and tricks on how to regulate blood sugar, balance hormones, manage life stressors, curb cravings, properly intermittently fast and so much more. She shares sustainable eating habits from offering multiple breakfast options to what exactly we should be consuming in order to feel and look our best. This episode is packed with so much useful information and examples on how to optimize your health through nutrition.    To connect with Mia on her website, click HERE.  To connect with Mia on Instagram, click HERE.  To learn more about Foodwise, click HERE.   To connect with Siff on Tiktok, click HERE. To connect with Siff on Instagram, click HERE. To learn more about Arrae, click HERE.       This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.   Visit emberwellness.com and use code DREAMBIGGER at checkout for 15% off your first order.    Take the next step to earning 7 figures with your business…listen to The Millionaire University Podcast! New episodes drop Mondays and Thursdays. Find the Millionaire University on Apple, Spotify, or wherever you get your podcasts.    Produced by Dear Media  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Jun 202354min

Solo Episode: Health Updates, Supplements & Dietary Changes, 5 Habits for Having a Great Day, Parasympathetic Days & More.

Solo Episode: Health Updates, Supplements & Dietary Changes, 5 Habits for Having a Great Day, Parasympathetic Days & More.

On this week’s solo episode, I’m giving you the inside scoop on all the routines and regimens I’m loving right now. From reclaiming my health to overcoming imposter syndrome, this episode is packed full of the tips and tricks I’m currently using to become my best self. I take a deep dive into the new workout, diet and supplement regimen I’m on, discuss experimenting with parasympathetic days to destress, my top 5 non-negotiables for having a great day, staying positive when dealing with the natural stressors of life and so much more. I even take you through a detailed step-by-step of the current skincare routine I swear by. This episode will leave you with so many useful tools and tactics to help you be your best self. Enjoy!   To connect with Siff on Tiktok, click HERE. To connect with Siff on Instagram, click HERE. To learn more about Arrae, click HERE.     To get the Iron Supplement, Ferrasorb by Thorne, click HERE.  To get DHEA by Life Force, click HERE.  To get Para 1 by Cellcore, click HERE.  To get Arrae Sleep capsules, click HERE.  To get BiOptimizers magnesium, click HERE.  To get the Slip Silk Sleeping Mask, click HERE.  To get the Biologique Milky Cleanser, click HERE.  To get the Tower28 SOS Spray, click HERE.  To get Is Clinical Vitamin C Serum, click HERE.  To get the Summer Fridays Sunscreen, click HERE.  To get the MARA Beauty Cleansing Oil, click HERE.   To shop Shani Darden, click HERE.  To get the Kora Organics Cleanser, click HERE.  To get the Mara Beauty Retinol Oil, click HERE.  To get the Dr.Dennis Gross Peel Pads, click HERE.      This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.   Visit Sephora.com/clean to shop their wide variety of clean makeup brands and products.    Visit emberwellness.com and use code DREAMBIGGER at checkout for 15% off your first order.    Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Jun 202351min

Indy Blue, Influencer & Co-Founder of Lonely Ghost: Facing Type 1 Diabetes As An Adult, Building an Authentic Audience and Brand, Dealing with Internet Criticism, Creating Her Dream Wedding & More

Indy Blue, Influencer & Co-Founder of Lonely Ghost: Facing Type 1 Diabetes As An Adult, Building an Authentic Audience and Brand, Dealing with Internet Criticism, Creating Her Dream Wedding & More

On this week’s episode, I’m chatting with influencer, writer and entrepreneur, Indy Blue. Indy discusses her start in the influencing space as a blogger when she was just 11 years old. She walks us through how she built an authentic audience and eventually started her own brand, Lonely Ghost. We have an in-depth conversation and touch on topics such as facing type 1 diabetes as an adult, building an authentic audience and brand, dealing with internet criticism, creating her dream wedding and so much more.     To connect with India on Instagram, click HERE.  To connect with Lonely Ghost on Instagram, click HERE.  To learn more about Lonely Ghost, click HERE.   To connect with Siff on Tiktok, click HERE. To connect with Siff on Instagram, click HERE. To learn more about Arrae, click HERE.       This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.   Head to airdoctorpro.com and use code DREAMBIGGER to receive up to 40% off your order.    Visit Mediheal's official Amazon store to save 35% on select sheet mask10-packs. Enter code DREAMBIGGER at checkout.   Produced by Dear Media  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 Jun 202352min

Miranda Kerr: Skincare & Hair Care Routines, Morning & Night Rituals, Workout Tips, The Power of Turmeric & More

Miranda Kerr: Skincare & Hair Care Routines, Morning & Night Rituals, Workout Tips, The Power of Turmeric & More

On this week’s episode, I’m chatting with Australian model and businesswoman, Miranda Kerr. You may know Miranda from her days as a Victoria’s Secret model or through her organic skincare brand, Kora Organics. Miranda shares and walks us through all her tips and tricks when it comes to skincare & hair care routines, morning & night rituals, fitness tips, and motherhood. We take a deep dive into specific supplements to take for internal & external beauty, the healing power of certain foods, workout regimens, & so much more.    To connect with Miranda on Instagram, click HERE.  To connect with Miranda on Tiktok, click HERE.  To learn more about Kora Organics, click HERE.    To connect with Siff on Tiktok, click HERE. To connect with Siff on Instagram, click HERE. To learn more about Arrae, click HERE.       This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.   Visit Mediheal's official Amazon store to save 35% on select sheet mask10-packs. Enter code DREAMBIGGER at checkout.   Enter Mediheal’s TikTok giveaway. Go to@medihealus on TikTok and enter to win their thirty mask giveaway valued at $70.Follow @medihealus on TikTok and like their giveaway post to enter to win.Three lucky winners will be selected.   Visit emberwellness.com and use code DREAMBIGGER at checkout for 15% off your first purchase.    Expand your marketing division and start creating today, FREE with Adobe Express, available on all your favorite app stores. There are also plenty of other tips and tricks to get you started at adobe.com/express.   Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

30 Mai 202348min

Dellara Gorjian aka Legal Baddie: Leaving Law School to Pursue Content Creation, How to Grow and Differentiate Yourself on Tiktok, Tools and Tactics to Become a Content Creator, Following Your Intuition in your 20s & More.

Dellara Gorjian aka Legal Baddie: Leaving Law School to Pursue Content Creation, How to Grow and Differentiate Yourself on Tiktok, Tools and Tactics to Become a Content Creator, Following Your Intuition in your 20s & More.

On this week’s episode, I’m chatting with lawyer turned content creator, Dellara Gorjian aka Legal Baddie on Tiktok. Dellara walks us through the story of how she left law school to pursue content creation. We discuss how she used what she learned in school to put out viral-worthy educational and entertaining content on Tiktok. Dellara explains how she grew her Tiktok to over 1 million followers and gives tips on how to differentiate yourself in the creator space. We also discuss the impact of following your intuition in your 20s and having the intelligence to pivot. We chat about tons of useful tools and tactics like how to use less filler words when speaking, providing value-packed content, growing your brand & so much more.   To connect with Dellara on Tiktok, click HERE.  To connect with Dellara on Instagram, click HERE. To connect with Siff on Tiktok, click HERE. To connect with Siff on Instagram, click HERE. To learn more about Arrae, click HERE.       This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.   Expand your marketing division and start creating today, FREE with Adobe Express, available on all your favorite app stores. There are also plenty of other tips and tricks to get you started at adobe.com/express.   Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23 Mai 202332min

Healing Inflammation in your Gut, Sufficient Protein Intake, Combating Constipation & More with Holistic Nutritionist Elissa Goodman

Healing Inflammation in your Gut, Sufficient Protein Intake, Combating Constipation & More with Holistic Nutritionist Elissa Goodman

On this week’s episode, I’m chatting with Holistic Nutritionist and Cleanse Expert, Elissa Goodman. Elissa gets granular on the types of nutrient-rich foods and supplements we can incorporate into our diets in order to heal our gut and optimize our health overall. We take a deep dive into the benefits of consuming soups, leafy greens, sufficient amounts of protein, the link between hydration and constipation and so much more. This episode is packed with so many hot tips on nutrition and how to heal from within.    To connect with Elissa on Instagram, click HERE.  To connect with Siff, click HERE. To learn more about Arrae, click HERE.       This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.   Visit viveorganic.com and use code DREAM at checkout for 15% off your first purchase.    Head to aquatruwater.com and use the code DREAMBIGGER to receive 20% off any AquaTru purifier.    Shop Mediheal’s official store on Amazon and get 35% off the Collagen Essential Mask 10 pack using code DREAMBIGGER at checkout.    Expand your marketing division and start creating today, FREE with Adobe Express, available on all your favorite app stores. There are also plenty of other tips and tricks to get you started at adobe.com/express.   Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16 Mai 202346min

Sivan Ayla, Influencer and Founder of Lux Unfiltered and Tan Lines: Getting Started as a Content Creator, Maintaining Authenticity, Building a Personal Brand/Aesthetic, Balancing Work & Mom Life and More

Sivan Ayla, Influencer and Founder of Lux Unfiltered and Tan Lines: Getting Started as a Content Creator, Maintaining Authenticity, Building a Personal Brand/Aesthetic, Balancing Work & Mom Life and More

On this week’s episode, I’m chatting with Sivan Ayla, Influencer and founder of Lux Unfiltered and Tan Lines. Sivan started her career as a blogger/content creator and grew to a full-time influencer and entrepreneur. Sivan is the perfect example of a very smart creator who leveraged her audience in an organic and authentic way to launch brands that were in complete alignment with her. We get granular on cultivating a personal brand, growing an instagram following, starting businesses and balancing mom and work life. Sivan even gives her best tips for showing up authentically, leveling up your social media, marketing a business, and so much more.    To shop this week’s hot tip, Patrick Ta blush, click HERE.  To connect with Sivan on Instagram, click HERE.  To shop Lux Unfiltered, click HERE.  To shop Tan + Lines, click HERE.    To connect with Siff, click HERE. To learn more about Arrae, click HERE.       This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.   Visit viveorganic.com and use code DREAM at checkout for 15% off your first purchase.    Head to airdoctorpro.com and use code DREAMBIGGER to receive up to 40% off your order.    Head to cymbiotika.com and use promo code DREAMBIGGER for 15% off sitewide or create a custom bundle for up to 45% off your entire order.   Expand your marketing division and start creating today, FREE with Adobe Express, available on all your favorite app stores. There are also plenty of other tips and tricks to get you started at adobe.com/express.   Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

9 Mai 202359min

Mona Kattan Co-Founder of Huda Beauty and Founder of Kayali: Serial Entrepreneurship, Being Intentional When Starting a Brand, Growing a Team from the Ground Up, The Importance of Community & More

Mona Kattan Co-Founder of Huda Beauty and Founder of Kayali: Serial Entrepreneurship, Being Intentional When Starting a Brand, Growing a Team from the Ground Up, The Importance of Community & More

On this week’s episode, I’m chatting with Mona Kattan, co-founder of Huda Beauty and founder of Kayali Perfume. Mona is an absolute force in the Beauty industry when it comes to marketing, social media, building a brand and so much more. We go through Mona’s journey as founder from building a beauty empire alongside her family members, growing a team from the ground up and building a brand’s community. We dive into how she started her fragrance business, Kayali, and discuss the importance of storytelling when it comes to fragrance. This episode is jam packed with so much information for anyone interested in entrepreneurship, marketing and beauty.    To connect with Mona on Instagram, click HERE.  To learn more about KAYALI, click HERE.  To shop KAYALI YUM PISTACHIO perfume, click HERE.  To learn more about Huda Beauty, click HERE   To connect with Siff, click HERE. To learn more about Arrae, click HERE.       This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.   Visit viveorganic.com and use code DREAM at checkout for 15% off your first purchase.    Expand your marketing division and start creating today, FREE with Adobe Express, available on all your favorite app stores. There are also plenty of other tips and tricks to get you started at adobe.com/express.   Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2 Mai 202348min

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