Waves Business Coaching22 Apr 2025

43. How Podcasts Are Changing Media and Business with Hector Santiesteban

Jacob Karnes speaks with Hector Santiesteban, owner of Amplafy Media, about the transformative power of podcasting in the business landscape. They discuss how podcasts can build trust and authority, the rise of executive podcasts, and the importance of consistency in content creation. Hector shares insights on overcoming barriers to entry in podcasting and how it can serve as a platform for thought leadership. The conversation also touches on the relevance of long-form content in today's media landscape and the societal impact of podcasts as a medium.Get Free Podcast Resources: https://beacons.ai/hector_podcastGet Jacob’s Book For Free: https://www.masteryourfirstjob.com/freeVisit Our Website: https://wavesbusinesscoaching.comConnect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/Subscribe to the Waves Business Coaching Podcast:YouTube: https://www.youtube.com/@wavesbusinesscoachingSpotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QWApple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.comChapters00:00 Introduction to Hector Santiesteban and His Journey04:35 The Evolution of Podcasting and Its Impact07:14 The Role of Podcasts in Modern Media10:22 The Surge of Executive Podcasts13:07 Long-Form Content vs. Short-Form Content15:54 Benefits of Podcasting for Business Leaders18:45 What Makes a Podcast Successful?23:00 Understanding Podcast Appeal27:24 The Importance of Consistency in Podcasting34:25 Building Thought Leadership Through Podcasting37:34 Starting a Podcast on a Budget40:20 The Future of Podcasting as a Revolutionary Medium

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Episoder(67)

66. Win at Work Without Losing at Home with Casey Jacox

What does a college quarterback, a 25-year corporate career, and a dad of two have in common? The same six habits that changed everything.In this episode, Jacob sits down with Casey Jacox, an executiv...

25 Mai 33min

65. It's Cool to Care: Building Cultures Where Training Actually Sticks with Jonny Holsten

Most training events are forgettable by Monday. In this episode, sales trainer and author Jonny Holsten breaks down why training fails, and what leaders actually have to do to make it stick.In this ep...

11 Mai 34min

64. The Intensity Required to Make It to the Top with Sarah Jane Cobb

Sarah Jane Cobb's path to becoming a Chick-fil-A operator wasn't linear—it was relentless. Starting as a 15-year-old team member working for gas money and a social life, Sarah went on to study broadca...

24 Feb 41min

63. Building a Career on Curiosity with Luke Frazier

Luke Frazier, Head of Revenue at Good Agency, joins the show to discuss his unconventional path from early podcasting pioneer to marketing strategist. Starting 12 years ago when podcasting required cu...

10 Feb 36min

62. Building Velocity in Your Business with Clay Vaughan

In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews Clay Vaughan, founder and CEO, about his new book "Velocity" and the framework for creating a Velocity flywheel to grow ...

27 Jan 45min

61. How to Build a Marketing Strategy That Scales

In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews David Lillard, head of Spartan Marketing. They discuss the importance of lead generation, clarity in marketing strategie...

13 Jan 33min

60. How Great Stories Turn Sports into Something Deeper with David Cobb

In this episode of The Waves Business Coaching Podcast, host Jacob Karnes interviews David Cobb, a college sports writer for CBS Sports. They discuss David's journey in sports journalism, the evolutio...

16 Des 202549min

59. The Four C’s of Great Leadership with Dusty Holcomb

In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews Dusty Holcomb, founder of the Arcqus Group. Dusty shares his journey from corporate leadership to coaching, emphasizing ...

2 Des 202533min